Felix “PewDiePie” Kjellberg is already YouTube’s biggest star, but the Swedish YouTuber has just signed an exclusive contract to stream on the platform.
While PewDiePie’s videos have millions of views, he still hasn’t dominated the Stream market. PewDiePie has tried DLive, which he describes as a priority for content creators, but he hasn’t been able to catch up with major streamers like Fortnite’s Truner “Tfue” Tenney and Tfue’s 8.1 million followers.
“Live streaming is going to be something I focus a lot on in 2020 and beyond, so being a partner with YouTube and being first to see new features is special and exciting for the future.” PewdiePie said during a press conference from YouTube.
With this exclusive contract, PewDiePie will have the support of 104 million subscribers to help him strengthen his stream business. If he could convert a quarter of his subscribers into live-stream viewers, he would surpass most of the major streams (Tyler “Ninja” Blevins’ old channel had 14 million subscribers) on Twitch.
With this step, he will invade YouTube’s stream segment and at the same time help YouTube expand its stream network further. Like Ninja as a representative from Mixer, PewDiePie will push YouTube more to compete with today’s major streaming platforms.
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