Challenge the “big guys”, Fortnite – Game 350 million players kicked from the App Store and CH Play

Recently, Fortnite – game title Battle Royale owning hundreds of millions of players around the world were suddenly “kicked” App Store by Apple, and just a few hours later, the game also disappeared from the Google Play Store. These moves from the two giants are in response to the decision to surpass Apple and Google of Epic Games as well as cutting their 30% fee recently.​

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Epic Games has announced a new pricing scheme for V-Bucks (the currency in Fortnite), under which it offers a 20% discount on the price of V-Bucks across all platforms on the condition that players buy directly from Epic instead of pay through Apple as before. This is like a challenge to Apple because according to the principles of the App Store, all in-app purchases must go through Apple’s payment mechanism.

Immediately after Fortnite was removed from the App Store, Epic made a series of well-thought-out moves: an antitrust lawsuit against Apple’s App Store, posting to Youtube, and within Fortnite itself a protest video. created the iPhone maker’s iconic “1984” ad and urged fans to #FreeFortnite (liberate Fortnite) by supporting the battle against Apple. It seems that Epic Games has prepared for this battle in advance.
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Meanwhile, Apple also stated that Fortnite and Epic Games violated App Store guidelines that had not been reviewed or approved by Apple:

And just a few hours after Apple “kicked” Fortnite from the App Store, Epic Games’ game was also removed from the CH Play for the same reason – the world’s largest mobile app store next to the App Store.​