As the race to become the top streaming platform is raging, Twitch has just announced the signing of exclusive contracts with famous streamers.
On Tuesday, Twitch announced streamers Ben “DrLupo” Lupo, Saqib “LIRIK” Zahid, and Timothy “TimTheTatman” Betar have all agreed to multi-year exclusives with Twitch. However, the official terms have not been revealed yet – this is a step to keep viewers back after famous streamers leave the platform.
With a total of 10.36 million followers of 3 streamers, this deal will definitely help Twitch against rivals Facebook Gaming, Mixer and Youtube. Twitch VP Mike Aragon is excited about the partnership and hopes to continue to have the opportunity to invest in the three streamers “so they can continue to build on that success going forward.”
This mission is considered to bring victory to the parties. DrLupo, LIRIK, and TimTheTatman not only get big money, but also keep their fan base here.
Twitch was recently criticized for banning popular streamers like Corinna Kopf and PayMoneyWubby for strange reasons. Kopf was banned for 2 days because Twitch mistook her outfit for “underwear” while PayMoneyWubby was banned for 5 days without receiving any official response… Twitch later admitted that it was wrong, but was still accused by PayMoneyWubby “lack of sincerity”.
Despite holding 75.6% of the streaming market, Twitch is still worried about competition from competitors. These new signings show that Twitch understands that danger. Let’s wait and see how the streaming market will continue to transform.
Source link: Twitch begins signing exclusive contracts with top streamers
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