Suppose you are planning a long trip and find out information from airline tickets, hotels to places to visit. Immediately after that you receive an email including preferential information, trip schedule, … . This is Email Marketing.
Email marketing roughly understood as sending the right message at the right time, to the right person. Also, sending the right type of email makes a lot of difference, with promotional emails and transactional emails being the types of emails you must send, depending on the stage of your sales funnel and audience. that you are looking for.
Transactional Email (Transactional Email) It is considered the most open type of email by users. To find out what Transactional Email is, what is transactional email, please refer to the following article of Taimienphi.vn.
1. Transactional Email with Email Marketing
Emails sent to users after they take some action are called transactional emails. Some examples of transactional emails such as order confirmation, welcome email, … .
In contrast, Email Marketing is the emails sent to the mailing list at the right time. Examples of email marketing such as promotional and sales email campaigns, newsletters, … .
Transactional emails are what users expect, which is why the open and click rate of this type of email is 8 times higher than marketing emails. This type of email must be sent by brands and businesses to confirm recent user actions.
2. Types of transactional emails
There are different types of transactional emails, each used and sent for specific user actions, you can sign up for gmail to use this.
Email confirmation of successful registration
Send a sign-up email right after a customer signs up for your newsletter or app to confirm they’re part of your business. In the confirmation email you must set up the tone for the customer lifecycle.
Other types of confirmation emails
The second type of transactional email is the order confirmation email. This is the type of email that every customer looks forward to after they have placed an order and is considered the most successful transactional email with maximum click-through and open rates.
In fact, some businesses also include other products that users “will buy” in this email.
The key information included in the order confirmation email includes the order number, purchase details like purchase amount and finally tracking information. If you want, you can also add the expected date that the customer will receive the item in the email.
Confirmation emails let customers know that their order has been placed successfully.
The second confirmation email that you should send is the shipping confirmation email. After the product has been sent to the customer, send an email to confirm the product has been delivered to them. This makes it possible for businesses to connect with their customers and provide their customers with a great experience.
Cart Email Abandoned
These emails are in the transactional email category. You can send an email asking the customer why he added the product to the cart but didn’t make the transaction. By using this email to “entice” and convince customers to buy products and generate more revenue for the business.
Feedback email
Ask your customers for feedback to show that you care and listen to their products. This is the step you need to take to connect with your customers.
While sending a response email, don’t add a CTA button and instruct the user to fill out their response. In addition, you should also add purchase details, such as order date, product quantity, … .
3. Tips for creating transactional emails
The important thing to keep in mind when creating transactional emails is to create emails that maximize email open and click rates.
Here are some tips for you to create effective transactional emails:
– Email subject: This is the first step to creating a transactional email campaign. The email subject line should be related to the content you intend to send to the customer, the title should be as short as possible, preferably 60 – 70 characters long.
– Personalize email: This way to increase email click and open rates. If possible, you should collect more customer information to come up with better personalization tactics. For example, adding product usage to email, … .
– Choose the right time: Ensure transactional emails are sent at the right time. For example, confirmation emails should be sent immediately after the user purchases the product. Feedback emails must be sent within a day or two of delivery confirmation.
– Optimized on mobile devices: When designing emails, do not forget to optimize emails to fit the screen of mobile devices. Make sure to optimize aspects of the design, from content to spacing, so that users can view the email without distractions.
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In the above article, Taimienphi.vn has just introduced to you Transactional Email, what is transactional email? Hope the above article has provided you with useful information. Also if you have any queries or questions that need answers like AMP in Email what? How does it work?, readers can leave their comments in the comments section below the article.
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