Tips for selling directly on Facebook

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By combining media with direct selling methods, sellers can increase sales and help brand recognition more quickly. The following article will introduce to you the 5 most effective direct selling tips on Facebook. You can even use these tips in regular sales or employee training.

Nowadays, online business is not strange to everyone. According to the evaluation of the Facebook Fanpage management tool help you sell online on Facebook more effectively.

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Tips for selling directly on Facebook

1. Facebook is not like a highway

Let’s say you are a big brand in the soap industry and you decide to buy a billboard on the highway. The company that provided the billboard won’t be able to tell you how many people have seen the sign, has anyone been impressed with such an ad, etc. Worse, they even Not even interested in this information. And, even if no one cares about your ad, it will still be here, will not be replaced.

Facebook is completely different. It will show the metrics of people interested in your posts. It also measures people’s interest and sees if they want more similar posts. Facebook can also tell you how many people reached your post and whether the post or ad was redirected to the main website. And, if your article does not attract many customers, it will be replaced by another article.

2. Customer loyalty is the most important thing

And now that you’ve learned that Facebook cares and can see how many people have reached your posts, it’s important to know how to stay on news feed longer. On social media, customer engagement (likes, comments, shares) is paramount. It is their interest in the content you provide that can determine the algorithm to spread your article to friends and lovers.

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To enhance customer engagement, you need to share engaging and useful content. You can also use phrases like “comment in the box below, like if you liked this product, share with your friends if you found the product helpful!, …” to encourage similarity. everyone’s work.

3. Content can decide everything

Focus on the benefits of the product and don’t over-describe it. Don’t focus too much on what your products are made of, how they are made, and the like. Emphasize how the product will bring great benefits and how it will improve the customer’s life.

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Also, think about what types of posts are related to your product. If you’re a food company or a kitchen equipment supplier, it’s common to suggest recipes or health advice. If you sell cosmetics, provide tips, makeup skills, facial care, …..

Pay attention to the content, not the product. You will sell when people see you as a trusted expert in that field.

4. Strengthen customer relationship

Studies have shown that customers interact more with feedback from other customers, than with traditional advertising. Customers are also more likely to become brand ambassadors or loyal customers if they perceive value from your products and services.

Take the time and effort to support your customers and form real relationships. Don’t text a complete stranger and ask them to buy you something. Instead, keep in touch with the people who have purchased, and with them build other relationships.

Building customer relationships is a long-term business. You shouldn’t expect to make a sale the first time you talk. Several studies have shown that people often have to review a product 20 or more times before deciding to pay.

Continue to serve customers after the transaction is successful and make them feel satisfied when using your service. Everyone wants to deal with people they can be friends with, so take the time to deepen these relationships. When a customer is satisfied, they will continue to use your product, and at the same time, refer you to many new customers.

5. Use illustrations

Always use images to further illustrate your article. Posts with too much text and no images often do not receive attention from readers.

Think about how you interact with other people’s posts on the flask’s feed. Do you often scroll through your phone and just stop at something that catches your eye? That is why you should create your personal page profile as well as illustrate your products in the most attractive way.
Use bright colors in your photos, and be careful not to use blue, as it can be confused with Facebook’s colors. In addition, you can refer to How to close orders on Facebook Fast and efficient here.

Author: Nguyen Hai Son
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