After Microsoft acquired Activision Blizzard, shares of Sony evaporated 10%.
Shares of Sony Corporation fell 10% on Wednesday morning, January 19, after the giant Microsoft revealed plans to acquire game maker Activision Blizzard. Many investors fear that if Microsoft’s deal is successful, the market share of Sony’s game business will shrink.
Sony’s stock price fell to its lowest point in nearly 3 months, after Microsoft – longtime rival in Sony’s game console battle – announced it would spend nearly $ 70 billion to buy Activision – the developer. behind famous games like World of Warcraft and Call of Duty of the US.
The console game war between the two tycoons has always been tense ever since. Both launched their latest consoles in November 2020. As of September, Sony has sold more than 13 million PlayStation 5 consoles. Although not releasing official revenue, data analysts suggest that Microsoft’s PS5 sales soon surpassed Xbox Series X.
Microsoft’s acquisition of Activision is expected to provide more exciting game titles, as well as motivate customers to buy game consoles. Sony is also in the process of expanding acquisition negotiations. Last year, representatives from Japan successfully acquired many famous game studios such as Bluepoint Games of the US, Housemarque of Finland and Firesprite based in the UK.
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