While Atlanta has always been a powerhouse for businesses, it was usually reserved for well-established and reputed companies like Coca-Cola and CNN. However, the city’s economy has gradually diversified into smaller businesses and startups. It is now a hub for creativity, and owing to favorable government regulations and tax laws, many companies are shifting their headquarters to Atlanta.
Consequently, the favorable conditions promote the entrepreneurial spirit, and companies like Mercedes, Google, and Porsche are opening their offices in Atlanta. For example, five startups based in Atlanta achieved Unicorn Status in 2021.
However, with such a diversified and concentrated ecosystem of small businesses, startups, and established companies, the competition increases. It becomes challenging to set a brand apart from its competitors.
Herein, an organic marketing approach like SEO proves to be a viable option to establish the brand in the industry. If you are a business owner or running a startup, you must consider hiring an Atlanta SEO company to help you with the local SEO.
Here are some of the elements of local SEO strategy that prove effective.
Keyword Analysis
Before charting a keyword plan to target, the SEO company will determine what keywords people are searching for in a specific area.
The SEO agency will perform an in-depth analysis to determine all the relevant local keywords about your business. Instead of choosing any random keyword, the priority will be given to local terms and sentences with a high search volume.
A local Atlanta SEO company will know business trends and effectively identify the relevant keywords about the industry. Only after identifying the high search volume and relevant keywords the SEO company will be able to devise a proper strategy for the business.
Using the keywords on the website
In addition to finding out the right keywords, it is essential to integrate all the relevant keywords into the website.
As per the excellent SEO practices, one cannot place the keywords anywhere on the website’s page because it must be done strategically. For instance, the keywords must be included in the HTML markup, metadata, URL structures, and image alt texts. Having the keywords in the right places will make it easier for the bots to look for the keywords, improving the local SERP rankings.
Content
Having the right content strategy can make or break the SEO technique. Most websites fail because they lack originality and relevant content on their website.
The local SEO company will create relevant content for the business to add keywords to the website. Having appropriate content is vital, but it is also crucial to engage the visitors and reduce bounce rates on the website.
Furthermore, the content must be highly relevant to the business, target audience, and location. For instance, if the business website is selling SaaS to other companies in Atlanta, then the content on the website must reflect the same intentions. It must address the problems businesses face in Atlanta and how using the specific product will help business owners or managers.
Local reviews
Local reviews and feedback are a double-edged sword. Firstly, these reviews matter because anyone who hears about the business goes for a google search to find out more about it. Therefore, having the correct reviews and information makes it easier for prospects to determine if they want to do business with a particular company or not.
Secondly, the citations and reviews serve as a ranking signal for Google. If all the references, mobile numbers, addresses, and other such information matches the various online directories, it is considered a good and reliable website by Google.
A local SEO company will enable the businesses to generate reviews on Google, Yelp, and other platforms, improving authenticity and credibility. Moreover, having reviews and mentions on the proper directories will improve the SERP rankings of the business website.
If you are a small business owner, startup, or an established company looking to target the city’s local market, you must hire an SEO company with ample local SEO experience.
