What to keep in mind when designing photos for a Facebook marketing strategy?
A good image will significantly increase the number of customers interacting with the promotional article in your Facebook marketing strategy. So what should be kept in mind when designing photos for a marketing strategy on Facebook? To learn more details, read and scroll down to the article below of Taimienphi.vn!
1. Simple pictures, express the message you want to convey
Before embarking on strategic photo design Facebook Marketing, you need to know a rule that the photo you design needs to meet 2 requirements. Photos need to be simple but clearly convey the message you want to send to your target customers. No matter how beautiful your design is, without a clear message and not related to the advertising image, you will not achieve your goal of reaching customers.
For example: If you design photos for marketing of dog food products, but including a cat image will not be appropriate.
2. Choose a color that stands out
To reach more Facebook users, you need to make sure the ad images in your marketing strategy stand out and capture their attention. And one of the easiest ways to do this is by choosing colors that stand out so that they don’t overlap with the look and feel of your newsfeed posts.
3. Use relevant, high-quality images
Images that are not related to the message you want to convey to your target customers will affect the effectiveness of your Facebook marketing strategy. Facebook users will just feel your content is bullshit and unprofessional. Accordingly, your brand image will disappear in their mind in a moment.
Not only that, image quality is also important. A small, blurry photo will not attract customers, so you need to at least meet the criteria that the photo has a certain sharpness and size that matches Facebook’s regulations. Besides, if you can design your own photos, that’s fine, if not, when you use illustrations from other sources on Google, you need to be very careful about image copyright issues.
4. Limit text on photos
When designing photos for marketing on Facebook, you don’t need to put too much text on the image. Instead, condense some of the messages you want to convey like your offer or call to action. If you want to explain something, don’t include an image, but include the explanation in the article you post with the photo. Facebook may limit the reach of your ad if you have too much text.
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Also, keep in mind that you should choose a font that is easy to read and doesn’t upset the customer. You should use a maximum of 2 fonts, but if possible, choose only 1 and stick with it. Like images, you also need to be aware of the copyright of the font. Google Fonts will help you in this regard. In addition, you can refer to how What videos do you use for your Facebook marketing strategy? here.
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