Esports is growing in popularity day by day, so it’s no surprise that they’re recognized as a sport at the Olympics. In this regard, Esports has been recognized as an official sport at the 2022 Asian Games. However, this recognition needs support from Alibaba – China’s largest technology company, the owner. Esports business, and Olympic sponsor until 2028.
Because I’m a sponsor, Alibaba also has an influence on competitive games. In addition, the company is willing to promote Esports at the Olympics as long as they are non-violent. Alisports CEO, Zhang Dazhong, revealed they are “pushing football, driving, and other games to be recognized as an official sport.”
Because of the values put forward by the Olympic committee, including promoting peace, shooters are unlikely to appear at the Olympics in the near future. “So for the future of Esports development, we will focus on games that are really related to sports, instead of games that focus on violence and killing,” said Zhang. Zhang’s comments echo those of the International Olympic Committee’s president, Thomas Bach, who has advocated adding non-violent games to Olympic sports.
Promoting non-violent Esports games is understandable, but it would prevent the most popular titles in Esports from entering the Olympics, like PlayerUnknown’s Battlegrounds or Overwatch. In addition to the game genres already launched by Zhang, it is not clear what games Alibaba wants to promote. The company is hosting a World Electronic Esportss Game tournament this week, featuring Hearthstone, Counter-Strike, and StarCraft.
In addition to whether the game theme is suitable for inclusion in the Olympics sports list, game developers and publishers need to share their intellectual property for free with the Olympics, Zhang said. Games need to have a large fan base and annual third-party reviews for the Olympics to ensure fairness.
Source: Rolling Stone
Source link: Olympics sponsor wants to include non-violent esports
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