Email HTML and Plain Text in Email Marketing

HTML Emails It doesn’t affect deliverability rate (the number of emails sent to the inbox), as long as the HTML email is properly encoded and has a plain text version. To learn more about what is HTML Email and Plain Text in Email Marketing, please continue reading the following article of Emergenceingames.com.

1. HTML Email in Email Marketing

If some tags in the HTML are corrupted, email providers and users can mark it as spam. This affects not only the number of emails sent to the inbox of a particular email, but also other emails sent in the future.

Emails with fewer HTML elements have statistical significance.

2. Plain Text Email in Email Marketing

Most email marketing tools allow users to easily create plain text versions in the email editor, so you should spend about 5, 10 minutes creating and optimizing. Optimize the email version as plain text. On the other hand, email providers like Gmail or Outlook might think your email is pretty dodgy.

Various testing processes have shown that plain text emails are 25% more open than HTML emails. In addition, the click-through rate of plain text emails is also 21% higher than the rate of HTML emails.

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In this lesson, Emergenceingames.com has just introduced you to HTML Email and Plain Text in Email Marketing. In the next Email Marketing lesson, Emergenceingames.com will introduce you to Email Newsletter in Email Marketing.