Most businesses need to maintain their visibility and relevance on search results. Data is now considered “king” as users are no longer looking to “gold” websites, famous brands to find the products and services they need.
What users need now is a search box to find what they want. All user experience starts in the search box, which collectively makes SEO one of the leading solutions for online marketing and brand recognition.
It’s important to remember that SEO is a combination of techniques, and in terms of technology, SEO should never be underestimated. Optimization techniques are extremely important with an online website.
Famous web experts all recommend businesses and individuals to use Technical SEO (technical SEO) to achieve the desired results, improve visits and higher rankings. So in the article below, Emergenceingames.com will introduce you to all about Technical SEO 2019.
1. What is Technical SEO?
Simply put, Technical SEO or technical SEO ensures actions are taken to ensure a website adheres to the guidelines set forth by search engines.
By monitoring Technical SEO can help increase traffic and better rankings from search engines without having to resort to the help of 3rd party service providers.
2. All about Technical SEO 2019
Website speed
Website speed is one of the issues that need to be taken care of in 2019. With Google’s algorithm changes, website speed also becomes one of the ranking factors.
About 47% of users expect a website to load in 2 seconds or less. If your site’s speed takes longer to load, the percentage of users “dropping” is bound to be huge.
So make sure your website’s loading speed is not too slow compared to your competitors’ websites. If you doubt your website’s loading speed, you can use a tool called Google Page Speed Insights to check your page speed. In addition, the tool also provides you with solutions to increase website speed.
Mobile-friendly
One of the next important factors is to make your website mobile-friendly. Today most users tend to use mobile devices more than computers. By optimizing your website to be mobile-friendly is also a way to increase your traffic and website rankings.
Mobile-First Indexing (or indexing on mobile devices) that Google launched allows setting up your web version on mobile devices. Google takes the same mobile indexing approach as it does on desktop, i.e. Google determines the rank of your site on the mobile version based on information gathered from the desktop version.
Crawl Errors
Next is to remove crawl errors from your site. Search engines cannot crawl and index your website if it contains crawl errors.
To search for pages on a website, search engines use “crawlers”. These pages are then scored by hundreds of signals to determine if these pages should be indexed and ranked high for a particular keyword on the SERP.
Google Search Console allows you to monitor various aspects of your website like when it was last crawled for indexing errors and security errors. Get rid of these errors as soon as possible. Deep Crawl and seoClarity are the 2 best tools to check for crawl errors.
Site structure
Website stability plays an important role in SEO. Let’s say if your website crashes continuously, the search engines will ignore it resulting in the website not being able to get good rankings.
In addition, this is also the cause of your website’s traffic dropping “catastrophic”. By checking your site regularly, fix server or host issues so that they don’t affect your traffic and your site’s rankings.
Analyze your URLs
URLs are important aspects in Technical SEO. According to Google, your URL should be as simple as possible. Complex URLs do not impress search engines. Also canonical URLs have proper hyphens and spaces.
Crawler can get confused by complicated URLs and not be able to index your site properly. By making your website URL as simple as possible. This is not only helpful for SEO, but also makes it easier for users to access your website.
Robots.txt
Certain image files and specific sources should not be displayed when Google crawls through your site. Robot.txt files are extremely important because these files ensure that specific files are not shown on Google search results.
The above article Emergenceingames.com has just introduced you to all about Technical SEO 2019. Basically Technical SEO is an important factor to run and optimize the website effectively. Hope the above article has provided you with useful information, readers can refer to it SEM and SEOwhich one to choose?
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