What video should I use for my Facebook marketing strategy?
1. Educational videos
There is nothing more effective than giving advice and guidance to your potential future customers! Tutorial videos are always liked and shared by many viewers. Accordingly, more users will know your site, your brand and your products. Therefore, when planning a marketing strategy on Facebook, you should not ignore this type of educational video. However, you need to pay attention to the length of Facebook ad videos. Remember to make videos short and fun because videos that are too long can cause customers to drop off midway, let alone pay attention to the sales message you want to convey.
2. Inspirational videos
Facebook users are always looking for new inspirations while surfing Facebook and your job as Facebook marketing is of course providing what they need. You don’t need to hire a professional team to shoot the video, use your own phone or camera to make the video. The video content in the video that inspires the audience is what matters. For example, a celebrity video answering audience questions is seen as an inspirational video, stimulating the audience’s curiosity.
3. Video for entertainment
Besides educating and inspiring readers, entertaining videos are also easy to attract attention and this is also why you should invest in it when you want to use video for your marketing strategy. on his Facebook. You don’t need to spend a lot of effort to make videos, but you can search for good videos online, animated for business purposes, funny interview videos, …
4. Video evokes emotions
To get people really interested in your site, your brand, you should consider the types of videos with content that helps evoke emotion. A good example of this type of video is the Dove shampoo brand’s Facebook marketing strategy. Video conveys to women a message that regardless of their perception, they are indeed beautiful. This is a really great message!
5. Tell a story in the video
The most successful videos that make up a successful Facebook marketing campaign focus on telling a story, not just promoting the product. Perhaps the best example of this kind of video is Roc Live Life Loud – a brand of speakers and headphones from Monster and Portuguese soccer star Cristiano Ronaldo. The video revolves around this star, but the product image of the headset will definitely settle in the viewer’s mind.
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With the information of the above article, Taimienphi.vn hopes to be of great help to readers who are wondering about how to choose promotional videos for their Facebook marketing strategy. If you have any questions or concerns regarding the above content, please for effective Facebook marketingreaders, please leave your comments below the comment section of the article!
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