What is SEO?

Terms SEO (Search Engine Optimization) is gradually becoming popular in the business community, especially businesses specializing in the web. If you are wondering what SEO is? Readers, please refer to the following article of Emergenceingames.com to find the answer.

Learn what SEO is and its importance

1. Social media marketing is not SEO

Social media marketing (Social media marketing – SMM) focus on the scope of digital marketing. The goal of SMM is to build and nurture a social networking platform. Although SMM can also help businesses grow their brand, and linking their website to major social networking sites is also an advantage, social media has only a small impact on SEO.

That’s not to say that social media doesn’t play a role in SEO. By building a digital marketing campaign, using social media and SEO efforts, it helps to improve your website rankings and increase traffic.

2. Paid Search (paid search) is not SEO

Search Engine Marketing (SEM) is the process of increasing website traffic by buying ads on search engines.

SEO focuses on driving free or organic traffic to a website. Although many people assume that Google favors sites that pay for advertising, this is not true.

Besides, the use of PPC (Pay-per-click) also helps:

– Search users who see ads can click on organic listings.
– Searchers who previously visited the site/brand through the ad are more likely to click to visit again.
Paid results have a strong impact on organic click-through rates, especially in some specific queries.
– The paid click ads can help increase links, mentions, shares, … help increase organic rankings.

Bidding on search queries can influence, market those searches by changing search user needs, encourage (or discourage) content creation, etc.

3. SEO is not a trick to fool Google

Google’s aim is to provide the best possible search results in the least amount of searches. This means they want to provide correct and correct answers to users searching. Google’s identity and brand reputation are tied to the results they provide. So don’t think about fooling Google with tricks.

Google’s Web Spam team ensures that spam and junk pages do not rank on the list of search results. By applying good SEO practices and following the rules, providing valuable content to searchers, Google will better evaluate and rank your site.

4. What is SEO?

SEO stands for Search Engine Optimization (search engine optimization). This is the process of getting free, organic or organic traffic on search engines.

In other words, all search engine links don’t have the word “ad” next to them. In essence, the term is more technical, but today SEO requires creativity and must be approached from many different angles.

5. SEO is technical

To say that SEO doesn’t need to be technical is completely incorrect. In fact, SEOs must have knowledge and understanding of SEO, master the basics of tags and meta information, … .

A good SEO person not only understands Technical SEO (which is the process of optimizing websites for the crawling and indexing stage) but also knows how to use other SEO tools to ensure websites are properly optimized.

6. SEO is an art

SEO is a combination of content, web experience, backlinks, … . Each tactic must have a focus in order to bring the desired results.

Capturing what both search engines and users want is no easy task. Finding this balance requires a great deal of research, trial and error, and most importantly, patience.

Just like creating a picture, there will be times when you want to throw the whole thing away. But if you persevere and work hard, the end result you get is a perfect work of art.

7. SEO is an ongoing process

SEO is not just a day or two, it’s a continuous process.

There are many people who think that just installing a plugin and optimizing a few articles on it will make the website perform well, and gradually the website traffic will increase. However, this is a serious mistake. The problem lies in the way they approach SEO.

To achieve the best results as well as improve, increase traffic force them to treat SEO as an ongoing process. As user behavior changes and Google adjusts their algorithm, it’s time to use SEO to make sure the site is on the right track.

By monitoring, testing and adjusting SEO can help improve, increase website rankings on Google search results.

https://thuthuat.Emergenceingames.com/seo-la-gi-47671n.aspx
The above article Emergenceingames.com has just answered for you about what is the term SEO? Hope the above article has provided you with useful information about SEO, help increase website ranking mine on the Google search engine. In addition, you can read the article SEM and SEOchoose which one here.