What is Google Shopping? Online sales need to know this

The Internet has literally changed the world. Today, we just need to do a few steps to be able to capture all the information, events happening around the world, as well as online shopping, entertainment, information search in just a few minutes. second. The Internet is growing, along with that, online sellers (or online sellers) are the ones who benefit the most.

If you sell online, you can use Google Shopping to advertise your products, attract more of your potential customers, … . So what is Google Shopping? Readers refer to the article What is Google Shopping? Online sales need to know this below of Emergenceingames.com.

1. What is Paid Search Advertising?

Before diving into learning about Google Shopping, we will first learn about Paid Search Advertising, what is Paid Search Advertising?

Paid Search Advertising, also known as PPC or Pay-Per-Click, refers to how to use popular marketing tools such as Google ads – Google Ads (or fully Google AdWords) to build, manage and optimize Customize advertising campaigns to attract potential customers.

In Google ads, for example, advertisers can build their own campaign and budget to show ads when users search online. In essence, advertisers bid on keywords or products so that their ads appear more often when a search query matches their ad targeting criteria.

In addition, advertisers can also configure campaigns based on unique targeting criteria, such as location, demographics, and device.

Bidding follows the CPC or Cost-Per-Click model, where a cost is specified for a given keyword or product, which is the maximum amount an advertiser is willing to pay for a one-time payment. the user clicks the mouse.

The higher an advertiser sets the maximum CPC, the higher the opportunity to advertise their products and keywords. Platforms like Google only charge advertisers when a user clicks on an ad.

The maximum CPC will vary depending on the industry and category of businesses, such as mortgage firms and law offices paying $50.00 or more for a click on their ads.

Google is dominating the search market share worldwide, so it’s no wonder that the platform is always at the top of the paid search rankings.

2. What is Google Shopping? Online sales need to know this

The ad campaign type in Google ads, i.e. Google Shopping, is intended specifically for e-commerce merchants that sell physical or even multimedia products, or that can be downloaded online.

By creating and managing pay-per-click or PPC campaigns popular in both search engine and social media marketing, e-commerce merchants can leverage Google Shopping to drive traffic. highly targeted access to their store.

This traffic is more cost effective and has a higher probability of buying a product than traditional ad types like Text Ads.

In addition, Google Shopping ads do not run keywords, but use actual product data from your store to increase visibility when shoppers search on Google.

Instead of bidding on keywords, businesses and advertisers bid on their own products to increase their potential to show up when someone uses similar or relevant search queries.

For example, if you’re searching for nike shoes on Google, product ads that match or are close to that query based on keywords found in the product title and description.

Over time, Google Shopping has become more and more popular. Initially it was just a free-to-play model, and called Google Product Base, Froogle, now Google Shopping is considered as one of the most powerful marketing channels for e-commerce houses.

3. Where do Google Shopping ads appear?

Shopping ads can appear in 3 different places on Google:

– General search.

– Image.

– Shopping tab.

Shopping ads that appear in general search include specific details such as product images, sale prices, product titles, e-commerce business names, and sometimes promotional messages.

Shopping ads in image search and the dedicated shopping tab are slightly different. In image search, the ads usually only include the image, the price, and the supplier’s name (ie the name of the e-commerce business).

In the shopping tab, shopping ads act as a comparison tool, allowing users to search in detail for products, filter results, and even compare prices between businesses selling the same item. product.

So in the article What is Google Shopping? Online sales need to know this on here Emergenceingames.com has just introduced you to what is Google Shopping. Hopefully the above article of Emergenceingames.com has provided you with useful information about this type of Google advertising campaign.

If you are doing an online business, you can also learn more about online sales management software that is popularly used and best rated by users today, the goal of online sales management software is to Simplify the work for sellers.

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Selling online is also the most popular form of making money online today, in addition, there are many other ways to make money online that you can learn.