Ubisoft focuses on developing high-quality free to play games

Of course, the company will still develop AAA products, but they also realize the potential of the free game market.

A few days ago, Ubisoft announced the sequel to the third-person shooter series The Division. This game is called “Heartland” and it is worth noting that it will be released for free.

It can be seen that Ubisoft’s move is quite similar to Activision. More specifically, besides launching Call of Duty Modern Warfare and Black Ops Cold War games, Activision also launched a completely free game Call of Duty: Warzone.

The Division Heartland, Ubisoft’s next free-to-play shooting game.

Ubisoft’s chief financial officer, Frederick Duguet, said in a press conference that the company’s previous commitment to releasing three to four “AAA” games per year “is no longer an appropriate sign of the momentum it has created.” out the value of [Ubisoft].”

Instead, while the company will continue to maintain “a high pace of content delivery, including free and premium new titles,” Ubisoft’s goal is to grow its player base by “expanding the brand. Ours is at the top of the channel.” In other words, Ubisoft is looking to expand the player market by being free at first.

Of course, the phrase “Free to Play” will always be associated with “Pay to Win” and that is the driving force behind Ubisoft to this decision.

Ubisoft CEO Yves Guillemot said the company’s revenue is “more and more frequent and more frequent,” referring to free-to-play gamers who will often spend small amounts on items and their daily importance. their increase compared to the premium games purchased once.

Even so, chief financial officer Frederick Duguet says the company isn’t looking to monetize low-budget games: “We’re building premium free-to-play games toward our long-term triple-A ambitions.” .”

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