Tips to increase reach when selling on Facebook

One solution for nonprofits is to use Facebook ads. However, this is not the only way. According to experts from sales management software on Facebook Codon.vn https://codon.vn I will introduce to you some simple and economical ways to increase reach on Facebook without using ads.

Tips to increase reach when selling on Facebook

1. Analysis of the top 10

Go to Facebook Page Insights to rank your likes, comments and shares. This is the best way to see what users reach the most. And, let’s find out the general details. Is that a photo? If yes, what is their theme? What are the conditions of sharing? What can you learn from the comments to these photos? Do your own analysis and draw your own conclusions.

2. Post engaging content

Once you understand the purpose of your Facebook page, you’ll be more productive. But, what can you do to make a difference?

Ask yourself:
– Would you like to share these with your friends?
– What do people talk about?
– How do nonprofits post to Facebook?
– What are the useful things for the user community?

One last thing to remember is that the content can do everything. So work with all your heart!

3. Goal Optimization

Admins of Facebook pages with more than 100 followers can target updates based on gender, marital status, age, location, language, interests, and more.

To do this, make sure you’ve enabled targeting and privacy when posting in your settings. You will then see a goal icon appear at the bottom left of the post.

This means that updates related to followers in a specific location or age will be hidden from people outside of that segment. On the other hand, the majority of people who get access to these updates will like, comment or share them.

4. No cross-posting

Cross-posting or posting on multiple platforms is never a good idea. It can save you time and effort; However, this is not a good thing to do if you want to increase your reach on Facebook.

5. Post at the right time

A lot of studies have proven this. Early morning and nighttime are usually the best times to post, especially around 8pm. Since most people will have to work throughout the day, this is the time when they come home, have dinner, relax, watch TV and surf Facebook.

But what about your potential customers? For the most accurate information, see the posts report in Facebook Insights.

6. Posting on the weekend

On weekends, people usually have more free time to chat with friends on Facebook. Furthermore, there are also very few brands posting at this point; therefore, there will be less competition. However, be sure to post about relevant topics like family, entertainment, outdoor activities, etc.

7. Using Facebook Live

Facebook Live is a live streaming feature on Facebook for any user, brand, organization, or event. Many large organizations have also used the feature Live stream on Facebook this to promote their brand.

8. Use blogs

If you have your own blog, your chances of increasing your page’s visibility are much greater, simply by including Facebook page updates in your posts. Get in the habit of incorporating Facebook posts into your blog posts to increase the reach of these posts.

9. Event promotion

If you’re like most nonprofits, events should be the focus of your business. Use Facebook before, during, and after each event to get community attention and engagement. Additionally, provide subscribers with a facility to connect with other fellow participants.

10. Use a webinar

If webinars are a central part of your communication plan, think about using Facebook as a place for post-conference discussions. This will help drive attention to the seminars you have and, at the same time, increase the reach of your Facebook page.

11. Use email marketing

Most NGOs have an email list that is sometimes 10 times as long as a Facebook follower list. Therefore, it is possible to increase your reach by sending promotional emails to your top articles. These content have been vetted by your followers, so the people who receive the email are sure to also like, comment, and share them with their friends, which is one of the methods. Email Marketing quite effective.

12. Use Pinterest

If your followers are mostly women, you should use Pinterest. You can increase your reach by posting photos to Pinterest and backlinking to your Facebook posts. You can see the effect of this in Page Insights.

13. Instruct users to receive notifications

We all know that even though users have liked your page, they may not be able to stay up to date on news feeds. One way to solve this problem is to instruct users to update their notification settings every time there is a new post.

14. Using Facebook sales management tools

As you all know, Codon.vn is a sales management tool on Facebook that brings great advantages to shop owners, for those who often get robbed, robbed customers, Condon.vn is like an effective arm by the shop owners. Outstanding features on this tool bring.

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These 13 tips to increase reach have been used and proven effective by many different organizations and brands. So don’t hesitate, take action now! Taimienphi.vn wishes you success.