Tips for running effective Facebook ads

Over the past 5 years, organic reach on Facebook has dropped to just 5.5%. This trend has a significant impact on companies or businesses selling on Facebook. Your content will not get the attention you want without running ads. Here are the tips How to run effective Facebook ads? for 2020:

Tips for running effective Facebook ads

1. Focus on Connecting Stories for Ads

The Story feature is available on all social media platforms. Even though a Story only lasts for 24 hours, in reality, Facebook users often pay more attention to the Story, and view it at a faster rate than other posts.

So you can get the most out of Story ads by adding a compelling, emotional message. For best results, use a full-screen vertical design with both video and still images.

2. Create Facebook ad videos with captions

Videos are becoming more popular than ever. Watching videos on Facebook is an activity that many people enjoy. However, a lot of users do not turn on the speaker when watching videos. By adding captions to video content, you can increase watch time by up to 12%.

3. Create a Lead Form

Facebook lead-in ads are a great way to connect with your audience or collect, build, and expand an email list. For example, you can invite Facebook users to leave a review, or sign up for your email newsletter by retargeting through advertising. This way, you will have more opportunities to reach out to potential customers and build relationships with your audience.

4. Retargeting with Facebook ad videos

If your target audience only spends a few seconds scrolling through your video, try retargeting with a short Facebook ad. Even if they only watched a few seconds before, they still have an impression of your brand. So your ad may have similar content, with different wording.

Then, further segment your audience by directing highly engaged viewers to your landing page.

5. Prioritize all Facebook ads for mobile

94% of Facebook ad revenue comes from mobile. Users often interact with ads on mobile devices, but their attention span is shorter. Facebook found that, on average, people spend 1.7 seconds with a piece of content on mobile devices (this is 2.5 seconds on PC). You can create ads that grab their attention by:
+ Display brand information instantly.
+ Feature your product or service in the bulk of your ad.
Get the message out right from the start.
+ Keep ads short and easy to understand even without audio.

6. Create Facebook Ads for Custom Audiences and Lookalikes

Both custom and lookalike audiences can make your ads successful. Invest to grow your existing customers, attract email subscribers, or grow a lookalike audience to expand your ad’s reach.

You can also expand your reach running Facebook ads by targeting people who share the same characteristics as the people who already follow your Facebook page. Lookalike Audiences help you find people with an interest in related products or services.

7. Advertise Messenger to attract users to participate in Giveaway

Messenger advertising presents a huge opportunity for marketers. Facebook reports show that, each month, the total number of messages sent to businesses and business individuals is 20 billion. However, you can’t suddenly send someone a message without a good reason.

Instead, use Messenger ads to target people who watched a few seconds of running your Facebook video ad.

8. Create Slideshow ads (slideshows)

Although Facebook users love video, producing video content is expensive and takes longer than other formats. Additionally, Facebook claims that this ad format uses 5 times less data than regular video ads. Get the most out of this format by:
+ Use 3 – 10 images.
+ Show the best picture first.
+ Insert text overlay.
+ Add music or other sounds.

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In addition, you can refer to Tips to reduce Facebook advertising costs effective here to save money for your personal and business.