Things to avoid when Marketing Online on Fanpage

Online marketing on a Facebook fan page can have a positive effect on your business, provided you avoid basic mistakes. There is no denying that Facebook is one of the valuable marketing tools for many businesses. By sharing useful content, communicating and interacting with the community, you can target customers and potential customers through the advertising platform. Taimienphi.vn will share what to avoid when Marketing Online on Fanpage if you still have questions, please refer to the article below.

Starting an online business fanpage on Facebook only takes a few minutes. According to the evaluation of Facebook Fanpage management software Codon.vnall you need to do is create an account, upload your cover photo, profile picture, write some posts and invite friends”Like”, “Follow” Page. However, that is just the beginning, the simplest part.

The ultimate purpose of online marketing on Facebook fanpage is to reach potential customers and build relationships with existing customers, so you should learn what to avoid when Marketing Online to be able to do better business. With more than 2 billion Facebook users, you may feel that gaining a large number of followers for a Facebook page will not be too difficult, but the reality is quite different.

Things to avoid when Marketing Online on Fanpage

In fact, to increase followers and interactions for fanpage, thereby conducting effective marketing campaigns requires you to invest in quality content, understanding how to communicate with the target audience.

If you want your Facebook marketing efforts to pay off, you must avoid common Facebook online marketing mistakes. Here are some things to avoid when marketing online on fanpage:

1. Do not create a detailed profile for Facebook fanpage

When accessing your fanpage, you need to know what to avoid when Marketing Online on Fanpage, the target audience will only take a few seconds to form a first impression, and that impression will affect the next actions that they can perform. Without creating a detailed profile for Facebook, your page will look sketchy and difficult to build trust. You can try some of the following methods:
+ Use high-quality images for your profile picture and cover photo, suitable for your website and other brand channels.
+ Customize the URL of your Facebook profile to your company, store name.
+ Choose the correct business category for search engine optimization.
+ Write a company introduction in a friendly style.
+ Add a call to action, such as “Watch Video”, or “Book Now”.
+ Use the Store / Services tab to share information about your products.
+ Displays contact information such as website, phone number and business hours.
+ Reply to messages and comments received on Facebook during the day.
+ Ask customers to leave reviews on the page.

2. Don’t define goals for online marketing campaigns

Right from setting up a Facebook fanpage and planning and should learn what to avoid when Marketing Online for the page, you need to clearly define your goals. Is it to drive sales, generate website traffic, or just use it as a platform to build awareness of your business?

Many people feel that Facebook online marketing is not effective, it is because they have not defined exactly what they want to achieve or found a method. For example, if you want to attract 100 new fans in a month, you need to think about the type of content you will publish.

The bottom line is, instead of focusing on building a following, use your Facebook fan page as a channel to connect a community of people with similar interests.

3. Don’t create different post types

What do most of your Facebook page posts look like? Is it mainly just text articles with illustrations, or links to articles on the website?

These days, Facebook video posts tend to be more popular, focusing on humorous elements, high-quality images, contest announcements or infographic information. You should create and publish a variety of content. Alternatively, you can also try creating a weekly content topic

4. Irregular posting frequency

If you publish 30 consecutive posts in a month and then don’t post new posts for the next 2 weeks, that will cause your Facebook fan page to be in trouble. When you post new content, visitors will know that your Facebook page is live, which increases the likelihood of them following the page.

How can you carry out your online marketing plans if no one is paying attention to your content just because it’s been so long since it last appeared?

5. Do not use Facebook advertising features

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Facebook marketing campaigns and avoidances won’t be perfect if you don’t use Facebook’s advertising features. You can use demographic filters to determine your target audience, calculate a daily budget to advertise, and how long you want it to run.