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Spotify teamed up with Riot Games to become the exclusive audio provider for League of Legends

At the same time, Spotify also become an audio supplier exclusive – and first – for League of Legends.

In this first partnership, Spotify and Riot Games will reveal the behind-the-scenes process of creating Worlds Anthem, developing various podcast series, curated playlists, and launching a new League of Legends Esports Music catalog on Spotify. This partnership demonstrates both brands’ commitment to creating quality digital content as well as delivering memorable experiences for fans.

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Multiplayer Online Battle Arena League of Legends is the largest e-sports arena in the world. Last year, a series of tournaments were held in more than 37 different cities across five continents with a record number of views, with an average of more than 21.8 million people watching the World Championship Final every minute. world in 2019. Gamers and fans don’t just play games: They also listen to music. The official League of Legends soundtrack attracts more than 4.8 million listeners on Spotify each month — a relatively high number that includes both Spotify players and users.

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“Our partnership agreement with Riot Games will create an audio-first universe for millions of Spotify and League of Legends fans globally. As the exclusive — and first — global audio service partner for League of Legends, we’ll create a world-class audio streaming experience for users, making music discovery possible. and podcasting is easier than ever. ” said June Sauvaget, Director of Global Consumer and Product Marketing.​

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“Music and sound are an essential part of our sports and games, so we’re excited to partner with Spotify to give fans a platform where they can enjoy Enjoy the top performance of League of Legends,” said Naz Aletaha, Head of Global eSports Partnerships at Riot Games. “As an innovation pioneer in their field similar to Riot Games, Spotify helps us push the boundaries of combining sports, technology, entertainment and music to create immersive experiences. Iconic and content that inspires generations.”

Things fans can experience:

List of League of Legends Esports Music: Music is already a very important part of the world of League of Legends, but Spotify has taken music to the next level by creating its own catalog of players. Get ready for new songs, podcasts and playlists inspired by the gaming community, including the official League of Legends playlist and Road to Worlds 2020 playlist, and more to come.

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Exclusive and original podcasts: Spotify and Riot Games are teaming up to create and launch several new League of Legends podcasts. Untold Stories: Top Moments from the Worlds — a nine-episode podcast leading up to the 10th League of Legends World Championship this fall — will be the first production. Listeners will hear about top gamers and epic tunes through game highlights, interviews, game sound effects, and new interviews with players. main. Building on this expanded partnership, Spotify and Riot Games look forward to continuing to develop similar podcasts in the years to come.

Enhance the musical moment: Spotify will provide fans with behind-the-scenes photos from the creation of Worlds Anthem through Worlds Anthem Takeover on Spotify. This song is the much-anticipated epic this year. It will be released with a separate music video (Bespoke MV) and will be performed during the Opening Ceremony of the World Championship Finals, warming the atmosphere to kick off a grand event. In previous years, Riot Games has collaborated with artists like Imagine Dragons, The Glitch Mob and Against the Current.

Spotify and Riot Games are committed to continuing to work together to create immersive audio experiences for fans of music, podcasts, games, and more in the near future.

For more details on the new partnership, visit Spotify’s blog, For The Record.

ABOUT SPOTIFY
Spotify has completely changed the way people listen to music since it first launched in 2008. Our mission is to unlock the creative potential of people – by giving millions of artists the opportunity society to live life to the fullest with a passion for art, and to give billions of fans the opportunity to enjoy and be inspired by artists. Everything we do is driven by a love for music.

Discover, manage, and share over 60 million songs and over 1.5 million podcasts for free, or upgrade to Spotify Premium to enjoy exclusive features like enhanced music quality and an offline listening experience. , depending on your preferences and listen to music without ads.

Today, we’re the world’s largest paid music streaming service, with a community of over 299 million users, including 138 million paid users through Spotify Premium in 92 countries. Spotify is also the platform that brings the highest revenue to the music market today.

For more information, images or to contact media, please visit https://newsroom.spotify.com/.

Source link: Spotify teamed up with Riot Games to become the exclusive audio provider for League of Legends
– Emergenceingames.com

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