So this is how Epic makes tons of money to be able to give away games for free

Fortnite has brought Epic Games Store to 9 billion USD in just 2 years.

In the document published in the lawsuit between Apple and Epic Games, there is an extremely remarkable number related to the Fortnite game title. Accordingly, in the first year of its launch, this game brought Epic a huge amount of money up to 5 billion USD. This number continued to increase to 9 billion USD in the 2nd year.

Compared to other Epic products, Fortnite is really an extremely valuable golden egg. In 2018 and 2019, Epic’s other games brought in $108 million in revenue (just 1.2% of Fortnite). Meanwhile, the game programming tool Unreal Engine earned $221 million and the Epic Games Store publishing portal took in $235 million. These numbers are enough to say how important Fortnite is to Epic’s growth and boom.

With huge revenue from successful projects, along with Tencent’s bottomless financial backing, Epic Games is growing stronger and becoming one of the world’s leading game companies. .

As for the game distribution market, Epic Game Store also posted the tape moving forward and shows no sign of stopping. Every week, the platform still pours millions, even tens of millions, of hundreds of millions of dollars to give away free games to users. This is really an extremely expensive strategy, but the results are also very successful.