SEM vs SEO, which one to choose?

In the previous article we learned about what is SEO? Suppose if we want to find potential customers, we can use SEM and SEO strategies. To learn between SEM and SEO How is it different, which one to choose? Readers, please refer to the following article of Emergenceingames.com.

1. SEM – Direct customer acquisition

SEM stands for Search Engine Marketing, which is a term that refers to Internet-based marketing activities, including PPC, targeted advertising, and even SEO.

However, nowadays SEO is no longer classified and included in SEM because SEO is just another broad field. SEM is basically any paid marketing strategy that we can use to attract customers in a direct way on the Internet. That’s why the term is briefly referred to as “paid traffic”.

The main advantage of SEM is that it gives immediate results. When you bid for a position on the SERP, your website or whatever you’re advertising will start getting traffic. However, if the budget or campaign has reached its limit, the traffic will also be gone.

1.1 Practice SEM

Keyword research is key

When you’re marketing a product on the Internet, it’s not just about selling. Many e-commerce businesses fail because they approach marketing from the point of view of sales as the main thing.

To sell on the Internet, you must first solve your potential problem.

Approach marketing from this angle and you’ll see an increase in traffic. Try to put yourself in the shoes of potential customers, if you were searching for your product, what keywords would you use in the search query.

Target keywords that are relevant to your product, including long tail keywords (useful for voice search) and keyword synonyms.

Pay-Per-Click Campaign Optimization

Pay-Per-Click or PPC is known as the “key” of every SEM campaign. PPC is simply paying ads on the SERP that are relevant to your keywords. When users are searching for something related to your keyword, on the list of search results they will see your ads appear and click on it.

This is basically the role of PPC and SEM – highly targeted campaigns. This will lead to higher campaign ROI since most of the curious users will click on your link.

So how do you make sure that users click on your ad correctly? The answer is that you have to optimize every little detail in the campaign, how to increase the appeal for the target audience.

Create ad copy

Creating ad copy is an important step that will not only attract your potential customers, but also determine your ad’s position on the SERP.

The PPC component of the SEM campaign can be considered like a lottery, the people who know how to use the formulas, the higher they rank on the SERP. Whenever a person places a search query on Google, the Google AdWords algorithm digs into groups of bidders (such as you) and selects the best one to show in ads on the search results page. sword.

Criteria to choose the best group and people based on keyword relevance, maximum amount they are willing to bid for that keyword, quality of landing page, quality of ads and other factors .

It’s basically understandable that if your ads are of poor quality, your chances of ranking in the top positions will be very low.

Geo-Targeting (determine the visitor’s geographic location)

Geo-Targeting (or geolocation of visitors) is simply targeting potential customers by geographical location. This can be done by adding your geo-location to the content or by using geo-location in the ad settings. For location-based businesses, this is important as it saves them a fee for extraneous clicks.

Use tools to score SEM campaigns

Keep in mind that you’re paying for ad placement, so it’s important that you plan your campaign before the ads appear online. One of the simplest ways to do this is to use tools like WordStream’s AdWords Performance Grader. The tool gives you an overview of what you need to improve on and what worked to make your PPC campaign effective.

Above are 5 steps of SEM best practices to help you improve and increase traffic. However, maintaining traffic on SEM will be very expensive and time consuming. This is where we turn to SEO.

2. SEO – Long-term strategy

If you work in the field of web or marketing, you must have heard the term SEO (Search Engine Optimization). SEO is a method of improving your website’s visibility and ranking on search engine results pages (SERPs).

The biggest difference between SEM and SEO is that SEM has to pay to increase traffic, while SEO is free. SEO involves making a website and its content relevant for Google to consider valuable to searchers.

Unlike SEM, SEO does not give immediate results. In fact, it takes a long time to see the results of an SEO campaign, but in return this campaign gives us “lifetime” free traffic. So, if you want to build a long-term campaign, you can invest in an SEO campaign.

However, not all SEO campaigns deliver the same results. To ensure your efforts and investment pay off, continue reading below to learn the steps of SEO practices.

2.1 Practice SEO

Content is “king”

Content is considered the backbone of web pages on the Internet. In fact, every minute that passes, about 1,440 articles are published. With such a large amount of content being created, making your content “special” and unique can be difficult, especially if you are “reworking” content that others have already created. do.

That’s why you need to create unique and “unique” content. For your content to be valuable, it must meet the following requirements:

– Relevant content: by researching keywords and content relevant to your target audience.

– Catch the right trend: capture the trend (trend) and create content related to that trend.

– Useful content: provide useful content that users seek, avoid bland, clichéd content.

Website quality is the “queen”

If content is king, website quality is queen. Simply give your website a nice coat to attract viewers and search engines. To do this, we must optimize the website:

– Faster download speed.
– Relevant links: internal, external and backlink.
– Mobile friendly.
– Good title and metadata tags.
– Voice search is ready.

Keeping up with Google algorithm changes

Google is always updating its algorithms, so this can cause unnecessary disturbances, some of the top sites can “evaporate” from time to time on the SERP without knowing, such as Google Fred . That’s why you always have to keep up with algorithm changes or at least have an SEO team that can handle these aspects.

3. SEM and SEO, which one to choose?

The question is between SEM and SEO, which one to choose? Honestly, SEO and SEM work side by side, supporting each other. Although if the SEM campaign is successful, you don’t need to worry about SEO but SEM cannot take your business far and steady. Similarly, you can run an SEO campaign without investing in SEM, but this strategy takes a lot of time, sometimes the SEO campaign is successful but you are already far behind your competitors.

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The above article Emergenceingames.com has just answered the question of SEM and SEO, which one to choose? Basically SEO and SEM work, supporting each other. So by running these 2 campaigns will help take your business to the next level, besides, you learn more All about Technical SEO 2019 here.