President Faker and T1 teammate cooperate with BMW, turning into a “model” to promote luxury cars

Recently, the team League of Legends T1 announced a blockbuster contract when collaborating with luxury car company BMW in advertising 4 new models of the company’s X Range line, including X2, X3, X5, X7. In addition to T1, BMW also simultaneously announced a cooperation with 4 League team other is Cloud9, Fnatic, G2 Esports and FPX.

It is easy to see that the common point of all these 5 names is that the teams are standing at the top of the world Professional League and has a huge fan base. Meanwhile, there are a few home fans who have nothing but conditions when they have begun to plan to buy themselves a BMW “baby” bearing the T1 logo.

In addition to the official press releases, both BMW and T1 have released a series of promotional photos of new models with the representative model of none other than the team members. Of course Faker still the focus of the million-dollar promotional images that T1’s partners want to exploit.

Through this partnership, T1 and BMW there will be general marketing towards the world. BMW will support the latest cars for T1 gamers like the BMWX7 and the BMW logo will be placed on the T1’s shirt. They will also collaborate on offline and online promotional events.

Within 4 months of 2020, T1 signed cooperation agreements with about 10 corporations and brands such as BMW, Nike, Logitech G, Klevv, ONE store, etc., exceeding 5 times their sales last year. After T1 switched to a brand specializing in Esports, the requests for cooperation from global corporations increased and so did sales.

Industry World Esports is expected to grow to about $1.1 billion, 16% higher than last year, and viewers to reach about 5 billion. As a world famous Esports team, with this growth momentum T1 will also have significant breakthroughs in revenue in 2020.