Nintendo intends to occupy the low-cost segment, wants to continue to lower the price of Switch Lite

Does not support TV mode, no Joy-con, machine console new of the house Nintendo to be Switch Lite was officially on the market with the price of 200 USD (about 4.6 million VND). A console with a “soft” price like this makes a lot of players excited, but as revealed by reporter Takashi Mochizuki of The Wall Street Journal, Nintendo still wants to put the price of this console. go deeper.​

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According to The Wall Street Journal, Nintendo is keen to capture the low-cost market segment under $200, Nintendo’s supplier has expressed, before announcing the existence of this console, Nintendo used to be very active Extremely low price of manufacturing products. An employee of a Nintendo supplier said that they even had a “war” for months with Nintendo just for a certain part.

The 3DS and 2DS have been very successful at tapping into young middle-income consumers, so it’s not hard to see why Nintendo would be so eager to lower the Switch Lite’s cost. Nintendo is planning to pass this console along with a number of other new products such as Pokemon Sword and Shield to continue the Switch series’ sales lead this Halloween this year.​

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At the same time, the article of The Wall Street Journal also shared, Nintendo uses a new type of Li-ion Murata Manufacturing battery, and through it, competes with supplier TDK to continue to lower the price of the product. . If this is true, in the future gamers will be able to own a console with a “softer” price, eliminating the worry of “vesicle inflammation”.​​