Making fun of “made in China” products of poor quality, GIGABYTE is boycotted by Chinese netizens

According to the South China Post (SCMP), Gigabyte – a famous Taiwanese computer hardware manufacturer has become the target of a boycott in China, after it implied that “Made in China” goods were of poor quality. and affirms that its products have better quality because they are made in Taiwan.

Accordingly, on May 11, an advertisement introducing GIGABYTE’s latest laptop series was posted on the company’s homepage. However, this ad contains content that causes quite a lot of controversy, when it claims that GIGABYTE laptop models are manufactured “to Taiwan standards”, and are much better than the products of many other brands. , which is manufactured in mainland China.

“Unlike other brands that often choose low-cost, low-quality manufacturing methods in China, GIGABYTE Technology is committed to manufacturing high-performance and excellent-quality notebook and components.”, the advertisement (later removed) states. “As a Taiwan-based laptop and components manufacturer, we make sure that 90% of our laptops are made domestically.”

GIGABYTE’s statement in the ad was immediately noticed by Chinese netizens and shared on major social networks of the country of billions of people. On the Weibo social network, the keyword “GIGABYTE disparages products made in China” immediately caused a storm, attracting hundreds of thousands of comments. Most of these comments voiced opposition to Gigabyte’s statement, and confirmed that they would boycott its products.

According to SCMP, GIGABYTE, which has been operating a factory in Ningbo, the industrial center of eastern China since 2003, apologized shortly after.

“Some of the content recently published on our official website is completely inconsistent with the facts. The incident occurred due to poor internal management of our company,” Gigabyte said in a Weibo post on Tuesday. “We have production lines all over mainland China, which accounts for 90% of our production. GIGABYTE prides itself on the quality (product) made in China”.

However, GIGABYTE’s quick apology could not quell the anger of Chinese netizens.

“You don’t have a chance anymore”a Weibo user commented on the GIGABYTE post.

By the end of Tuesday, Gigabyte products had disappeared from most of China’s major e-commerce platforms. Searches for the keyword “GIGABYTE” yielded no results on JD.com and Suning. . Gigabyte’s official store on Tmall – a large e-commerce marketplace in China owned by Alibaba – is also ’empty’ of products. Alibaba, JD.com and Suning themselves did not immediately respond to a request for comment.

Even the Taiwan-listed GIGABYTE stock price fell nearly 20% from Tuesday to Wednesday amid a decline in technology stocks in the global market.

Refer to SCMP

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