How to not get locked out of your Facebook ad account

How to not get locked out of your Facebook ad account

I. Why is my Facebook ad account locked?

According to the evaluation of Facebook Fanpage management software Codon.vn There are many reasons why a facebook ad account is locked if it is found that the user is not following the Advertising Policy or Terms of Use, including:
+ Create an ad for a dating, relationship or any kind of singles related website.
+ Make an advertisement for an affiliate marketing program or third-party advertising opportunity.
+ Try to increase engagement to make money online, work from home, collect emails, build lists, invest or finance related pages.
+ Promote a website with a forwarding URL.
+ Illegal use of Facebook advertising coupons.
+ Create a new Facebook account and instantly create an ad.
+ Submit ads on behalf of your clients for their page or website.
+ Use two or more separate accounts to create ads for the same Facebook page or website in a short period of time.

II. How to not get locked out of your Facebook ad account

1. Don’t rush to create ads with a new account

If you’ve just created a Business Manager reporting account, launching a campaign for tens of millions of dollars right away will get your account locked.

You need to build the campaign sensibly, patiently wait for the ad to be approved and published. Then, continue building other campaigns, while being sure to follow Facebook’s policies. Once Facebook sets your account up as “secure,” meaning it’s compliant with their policies, you’ll be able to increase your campaign count and spend.

Facebook strictly monitors every new ad account opened, so the first thing you need to do is build Facebook’s trust.

2. Stick to an IP address

Facebook tracks your Business Manager account login activity. If you log in from different IP addresses in different countries, your account will be flagged. That’s because when you log in from different locations, Facebook interprets it as a potential threat related to phishing.

Facebook just wants to protect your ad account, but if you don’t understand, you will get your account locked.

3. Create multiple ad accounts

This is an important point that should not be overlooked if you are running a risky advertising campaign. The Business Manager platform allows you to create up to 5 ad accounts with different payment sets. That means if one ad account is suspended or locked, it won’t affect other campaigns set up with another account.

It’s important to note that locked accounts will continue to count toward your ad account limit. There is no option to request another account. Another note is that you should avoid using PayPal. Facebook prefers credit card payment.

4. Remove unapproved ads

Many social media managers fail to promptly remove unapproved ads. Remember, you should only be between accepted campaigns. The point here is to make sure to keep your ad account neat and clear.

5. Change in time if the ad receives high negative feedback

Another particularly important tip here is that you should always pay attention to the response of your reach ad audience. Facebook will disable your account if your ad receives too many negative responses.

Feedback is rated as negative if it is reported or hidden multiple times. If your ad is reported, it could be for a number of reasons:
+ Lack of content
+ Include too many messages or are disruptive
+ Offensive content
+ Inappropriate content

Meanwhile, if the target audience to hide your ad, it means they have seen but not interested.

Facebook will score your ad based on low, medium, or high response. If you see a high level of negative feedback, you’ll need to review your goals, ad design, and content, review your landing page, and make sure it doesn’t violate any Facebook policies. Once you’ve made the above adjustments and the negative feedback is still high, it’s best to delete the campaign.

6. Comply with Facebook’s policies

Please read and understand these policies and stay up-to-date as new ones become available. Not violating Facebook policies is the best way to keep your Facebook advertising account from being locked.

The content of the policy is varied, but keep an eye out for some of the most common restrictions:
+ Do not advertise the sale of prescription drugs.
+ Subscription service ads need to include ad copy
+ Do not advertise lottery or gambling. Strict policy on age-targeting, irresponsible use of logos and advertising content.
+ Use appropriate and accurate images, with 20% text; no mention of political, sexual or other sensitive issues (especially nudity).
+ Does not contain QR codes.
+ Do not include unsubstantiated claims in advertising.
+ Landing page URL / destination web page must work correctly in all browsers.

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In case of being locked, please refer to the article What to do when Facebook ad account is locked for a quick fix.