How to fix common Facebook advertising mistakes

There are many reasons why your ad was not approved by Facebook and shown to the target audience. Refer to the following article of Taimienphi.vn to learn the causes as well as how to fix common Facebook advertising errors.

How to fix common Facebook advertising mistakes

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I. Troubleshooting Facebook ads errors at the campaign level

There are 2 main causes of Facebook ad problems at the campaign level, including:

1. Exceeded campaign budget

You may not know that Facebook will stop showing ads if you have exceeded the budget allotted to the campaign.

Solution: To fix this error, first select the campaign to which you want to allocate more budget (or the campaign is failing), then find and click Edit (edit). To reset or change the budget for a campaign, under Campaign spending limit you can remove the current budget cap or add more budget to the campaign.

2. Campaign budget optimization

To use this feature, you need to make sure all ad sets have been delivered. If there are any undelivered ad sets left, Facebook may not be able to deliver the budget to that ad set. This is because the platform’s algorithm is designed to deliver budgets to high-quality ad sets in your campaign.

Solution: This is also one of the common errors running Facebook ads, to fix this error need to make sure your ad group has been delivered.

II. Fix Facebook ads at the ad set (Ad Set) level

Here are some common Facebook advertising mistakes at the ad set (Ad Set) level:

1. Target a narrow audience

If you’re targeting a narrow audience, assuming you’re targeting customers who purchased within the last 3 days, that means you’re “narrowing” your campaign’s audience. .

In this case:

– Solution 1: Edit the audience targeting for the Ad Set (ad group) to exclude duplicate audiences.

– Solution 2: Target audience through Reach Campaign. This way your ad will show to all the audience you have selected.

2. Target audience overlaps

In the event that the audience between the Ad Sets is overlapping, this means that you are “competing” with yourself, not the competition. Often the Facebook algorithm will choose high-quality ad groups to display.

Solution: Need to make sure your audience goals don’t overlap through using the tool Audience Overlap Tool of Facebook. Access Audiences tabselect the objects that you think are overlapping, then in the Actions sectionfind and select Show audience overlap.

3. Low bid or budget

Every ad you’ve bid on can show on Facebook. In case if the bid you have set is “low”, your ad cannot compete with your competitors’ ads.

Solution: The only solution in this case is to try increasing your bid or changing your bidding strategy.

4. Targeting Discriminatory Audiences

As a side note, when running Facebook ads, you’ll need to follow the platform’s non-discrimination policy when targeting or excluding specific audience groups based on race, ethnicity, marital status. , … . If you target discriminatory audiences, either your ad will be disapproved or will be served narrowly.

Solution: Remove a target flagged as discriminatory, and accept the terms of Facebook’s nondiscrimination policy.

III. Fix Facebook ads at the ad level

1. Ads contain more than 20% text

Although Facebook ARE NOT requires advertisers to adhere to a policy of no more than 20% text per ad. However, if the ad “exceeds” 20% of the text, it will affect the exposure of the ad to the target audience you have targeted.

Solution: Use filter Print review to find ads affected by this policy. Next use the tool Image Text Check on Facebook to check and make sure the ad doesn’t contain more than 20% text.

2. Low Relevance score

The Relevance score shows how relevant your ad is to your target audience. The higher the relevancy score, the lower it will cost you to reach your target audience.

Conversely, a low relevance score (high negative feedback combination) means that it costs you more, and even lower ad delivery.

Solution: First you need to review whether the audience you are targeting is correct or not. If everything is fine, the next step you need to take is to copy or update the ad to make it more attractive (in case if the ad you have been using for a while).

3. Low Customer Satisfaction Score

A Customer Satisfaction Score is assigned and assigned to all Facebook pages running ads, the metric rating scale ranges from 0 – 5. The lower the score, the worse the performance. Your ad delivery comes with a cost.

Solution: Improve metrics so your ads can be delivered to your target audience.

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So the above article Taimienphi.vn has just guided you on some ways to fix common Facebook advertising errors. Hope the above article has provided you with useful information. If you have any further questions or questions that need further answers such as Tips for running effective Facebook adsReaders can leave their comments in the comment section below the article.