How does website speed affect SEO? How to reduce page load time

Page loading speed is an extremely important factor to evaluate website quality. Certainly, no user wants to spend too much time just visiting a website. Increasing the amount of traffic on the page makes a lot of difference in terms of SEO.

That is also the reason for forcing new websites to focus on increasing page load speed, otherwise the content SEO process is interrupted. The faster the website loads, the more effective SEO will be. It can be said that everyone wants to have the most consistent website performance, as this will make the page more attractive, attracting more visitors.

Get an overview of concepts, tools, and ways to optimize website speed.

1. What is page load speed? Why optimize website speed?

Page load speed (page load) is understood as the amount of time for users to load and access that website. Page load speed depends on factors such as file size, images on the page, speed of the server, etc.

The following figures will explain more specifically why we as webmasters need to optimize our website speed.

+ 46% of readers are especially interested in website loading speed
+ Total visits will decrease by 7% if the page load speed is slow

In this article, we will learn together about some tools and methods to help speed up page loading.

2. Website speed test tools

2.1. Pingdom

Pingdom offers a free DNS check, which shows if a website is up and running, or it’s time for maintenance. This is one of the best tools to test page loading speed

Website: www.pingdom.com

Website speed test tool interface Pingdom

2.2. Google Developers

As Google’s online website speed test site, Google Developers provides recommendations to help users find ways to increase traffic. It provides a rating scale from 1 to 100. A well-functioning website will get a score of 90 or more. Not only does it point out the problem, but it also suggests tips to improve your site’s SEO through speeding up your web pages.

Website: https://developers.google.com/speed/pagespeed/insights/

Interface, how to check website speed online with Google Developers

2.3. GTMetrix

This tool allows users to support website scoring through Page Speed ​​and YSlow features. Basically, it helps to figure out why the redirect isn’t performing well.

Website: https://gtmetrix.com/

Website speed test tool interface GTMetrix

3. How to reduce page load time

Some of the methods listed below will help reduce website load time, increase your page load speed, thereby helping to improve SEO performance in a more positive direction.

3.1. Through encryption

You should start adopting caching mechanisms as well as implementing other techniques to speed up website loading. This should be done by well-skilled professionals who know how to handle caching systems well.

3.2. Pay attention to the content delivery network

There is a network of high performance servers that work towards replicating the static content of the website. This also ensures that the pages cater to visitors from the POP. Meanwhile, CDN’s proxy servers located around the world help filter websites by location filter. From determining the location, search results will be given based on the visitor’s interests, increasing the positive user experience.

3.3. Make sure the scripts are all written at the end

This tip won’t work for people who aren’t familiar with scripts. Scripts are loaded only after the entire content is loaded successfully. That is, you need to make sure the content page is loaded first, so that the visitor doesn’t have a blank page.

3.4. CSS textures

CSS textures greatly reduce the HTTP requests the browser has to make. The effective way is to collect 4 different images and display only 1 image on the page, this will help reduce page load time because the image requirements will be reduced.

3.5. Use browser caching

The idea of ​​setting an expiration date or a maximum age limit will make HTTP resources efficient. Caching enabled causes the browser to load data from previously downloaded static resources.

Scripts, available on different websites, will be given to determine the expiry date of different file types. Alternatively, you can also use a monitoring server to keep an eye on the entire hosting system that supports the loading of the website.

3.6. Try to optimize everything as much as possible

Let’s website speed test in different situations and conditions, this will help you be more certain of the actual page loading speed of your website. In addition, one can also check by removing additional or other advertising elements from the website.

Optimizing website speed can also be enhanced by asking the administrator to upgrade the server and even switch the network.

Conclude

Through the help of the technical team, webmasters will be able to check page load times and recommend solutions to optimize website speed, ensuring all SEO work is carried out smoothly. Fast page loading speed combined with attractive videos and images, proper Anchortex placement will definitely help increase traffic to your website.

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A great way to make your website more impressive in the eyes of users is to include relevant topics in your content. To understand more about related topics in onpage SEO, you can refer to the article about 7 Onpage SEO Techniques the best to top 1 Google of Taimienphi.vn.