For effective Facebook marketing

If there is an effective secret, you will definitely see it Facebook Marketing Completely different from other tools. To learn more about the secret to Marketing on Facebook, please refer to Taimienphi.vn’s article!

For effective Facebook marketing

1. Don’t use Facebook just to sell

People consider Facebook to be a fun social network for them to chat with friends, view photos and videos, and relax. So, if you want them to “follow” you, you need to join their conversations as a friend, not as a salesperson.

Accordingly, if you only use advertising slogans, post about a product or service continuously, or give a list of products and prices, you will not attract customers. Customers can even post critical comments about your business. Instead, choose to post content that matches the tastes of your customers and cleverly integrate your product into it.

2. Set clear goals and strategies

You need to set goals and strategies before deciding to choose Facebook for marketing. For example, if you set a goal to increase your coffee sales by 10% in the next 6 months after marketing on Facebook, the strategy you take could be:
– Post a product discount to attract customers to engage with your page
– Post a photo of your store’s loyal customers every day
– Encourage customers to post Feedback photos when they enjoy coffee at the shop
Setting goals and strategizing will make it easier for you to direct your marketing on Facebook and measure the effectiveness of your strategy.

3. Post content regularly

Unlike other media such as newspapers, magazines, web, …, when marketing on Facebook, you need to post and update content regularly. Recent Australian research shows that Facebook users check their pages more than 25 times per week and what they need is you to regularly post new content in friendly and engaging language.
Many people think that they should post at least once a day, but that’s not necessarily the case. Post when you have interesting content and see if customers are really interested in the content you share.

Encourage Facebook users to respond to your posts or post their own comments about your business or a topic that interests them and you. When they post or comment, it is best to reply within 24 hours. If you are slow, customers will quickly lose interest and “forget” you.

5. Use images and videos

Images and videos are the means of engaging Facebook users. Therefore, when marketing on Facebook, you should not ignore these tools. For example, if you sell clothes, you should post pictures of new goods. If you’re marketing about construction, post a photo of a house under construction. If you are marketing for a gym or fitness center, posting a video made at the gym is not a bad idea.

Besides, you can interact with customers by offering offers, contests, games, surveys, etc. Research shows that product discounts and giveaways are the most common reason. for customers to follow a business’s Facebook page. Likewise, contests and games can also be used to liven up your business Facebook page.

Customer surveys are also a great way to market on Facebook, but keep in mind that surveys should be short and come with a survey link that users can easily click/skip or share with their friends. surname.

6. Build relationships with customers

It will take some time to build a good relationship with other Facebook users, so be patient. Be a companion to your users, provide useful content, and reward loyal customers to help foster strong relationships.

7. Use Facebook Insights to learn more about your customers

Facebook Insights can tell you more about users who have liked your page. Once you know your customers well, you can tailor your posts and offers to meet their needs and preferences.

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For example, if you’re marketing a bookstore that caters to customers of all ages, but most of the people who like your Facebook page are aged 18-25, your Facebook offers should focus on books that are appropriate for that age group.