Evil Geniuses rebranded with new logo and jerseys

North American esports organization Evil Geniuses has just announced a new logo and jerseys to refresh the brand.

Founded in 1999, the organization decided to abandon the logo that many consider the symbol of EG.

In addition to the logo change, Evil Geniuses also updated the new jersey. This shirt features a new design, with sponsor logos located on the belly, shoulders, and arms. The organization currently partners with Monster Energy, Xfinity, AMD, Twitch, NEEDforSEAT, Design By Humans, FVBET, and Razer.

Evil Geniuses was acquired by Chicago-based investment firm PEAK6 Investments in May, with Nicole LaPointe Jameson taking over as CEO. Since then, the company has adopted the slogan “LIVE EVIL”.

Rebranding is quite common in the esports world, especially as companies and organizations want to keep up with today’s digitalisation. NRG Esports, Excel Esports, Complexity Gaming, MAD Lions and ESL all kept their names but changed their brand image in 2019.