Electronic Arts ‘left open’ the ability to sell games on the Epic Games Store

Electronic Arts has just announced that they will be teaming up with Steam to release the game, starting with Star Wars Jedi: Fallen Order – the game is now available for pre-order on the largest digital gaming platform on the planet. EA left Steam almost a decade ago when it decided to use Origin, its gaming platform. But this comeback shows that the Origin strategy has failed.

But that’s not true, Origin vice president and CEO Mike Blank told GamesIndustry: Origin was successful and has millions of users, but EA changed its approach “to be more open” about how it sells. game.

Blank said. “We have been successful over the years. Some don’t acknowledge this, but EA has more than 85 content partners, publishing partners, game development partners on Origin, which are still available on Access. Our paid service is available on more platforms than any other publisher. This is a clear strategy and opportunity to help more gamers access the game.”

And it’s not just EA: Blank who says he sees “a new wave towards openness and healthy gaming communities,” as crossplay helps break down barriers between platforms.

“I think this trend is not a trend anymore, it has almost become a reality. It’s very important for publishers, developers and platforms like us, Xbox, PlayStation and Steam, among others, to be more open and create good opportunities for everyone to play together. And I believe this practice will continue. As a gamer, I think this is great, and it will last,” he said. “I think we’ll see this in the weeks, months and years to come.”

Whether that means EA Access can appear on the Epic Games Store, Blank did not specify but left it open. “What I want to say today is that we accept new offers of cooperation. Although I have nothing to announce right now, EA is always open to partners who want to benefit players. So, let’s wait and see what the future holds.”