Claiming to cut 18+ scenes in manga and anime, the studio president must apologize

However, this statement of his was immediately strongly opposed by the Otaku community. Because according to them, doing so is like throwing away values ​​and culture Manga – Anime Japan only to run after profit, expand the market to the West.
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Mr. Takeshi Natsuno – Chairman and CEO of Kadokawa Corporation.​

TAIHEN Entertainment recently reported that on July 21, in the news program “ABEMA Prime” broadcast on Abema TV, Mr. Takeshi Natsuno – Chairman and CEO of Kadokawa Corporation had some views on the publication of sensitive images of women (in bikinis) on magazine covers as well as other “cool” images in manga, anime and light novels.

Accordingly, this president said that in order for Japanese manga, anime and game works in general to increase sales and reach more Western fans, the most urgent thing is to limit or eliminate images with sensitive content. The reason he gave is because most Japanese manga currently do not pass the content censorship round from the AppStore and GooglePlay, leading to not being sold or stored on platforms owned by Apple or Google.
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Illustration.​

As soon as the program aired, Mr. Takeshi Natsuno’s opinions were simultaneously opposed by the Otaku community, and the share price of Kadokawa Corporation (which owns the publishing house of the same name) also began to fall deeply. On July 27, an apology notice appeared on the group’s official website. “The president of the company made comments that are not suitable for his position. The comments in the program are not appropriate. related to the company’s business policy and the chairman himself deeply regrets it.” To express his sincere apology, Mr. Takeshi Natsuno also voluntarily reduced his salary by 20% in August, September, and October.

While it is welcome to limit sexually suggestive images in publications that reach children, in the opinion of most of the Otaku community, this is tantamount to throwing away. remove all the strengths of Japanese manga.

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