Angry Birds developer sued for infringing on children’s privacy

Recently, Rovio Entertainment – famous game developer Angry Birds was sued for infringing on children’s privacy. According to New Mexico State Attorney General (USA) Hector Balderas, this developer has collected and sold personal information of children under the age of 13 to 3rd parties for his own profit.​

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Balderas accused Rovio Entertainment of deliberately targeting child gamers, through the sale of virtual in-game items to get money from children who are not fully aware of their consumer behavior. Not only that, this developer also surreptitiously steals children’s personal information when they play Angry Birds, selling them to 3rd parties for advertising purposes. According to the prosecutor, this practice endangers children in New Mexico, violating state law and the Children’s Online Privacy Protection Act (COPPA).

COPPA stipulates that developers of games for children must obtain consent from parents and guardians before collecting player information. Even games with a diverse audience of gamers, including adults, like Angry Birds, are still subject to COPPA. New Mexico authorities are considering a permanent ban as well as a civil damages and fine to prevent future COPPA violations.
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Released in 2009, Angry Birds has created a worldwide craze, with simple but equally attractive gameplay, the game has attracted a large number of gamers of all ages: from adults to children. em. Up to now, IP Angry Birds has had more than 35 spin-offs with an estimated total of 4.5 billion downloads.

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