After more than 7 years of release, the survival game Rust suddenly became popular with millions of dollars in revenue

Specifically, the creator of Rust, Newman, revealed on Twitter that the developer Facepunch made more than $ 1 million in total revenue in two days of this week on the Steam platform. Newman also shared that Rust recently doubled its player count record, a record set just a few days earlier. Steam’s public data shows that Rust had over 200,000 concurrent players peaking in early 2021, making it one of the most popular titles on Steam overall.

The explanation for the development of such a large spike in the number of players in recent times is simply because streamers have suddenly flocked to Rust’s live stream, followed by millions of viewers, spinning gamers. back to Rust play. Like the success story of Among Us in 2020, famous streamers are responsible for Rust’s current success as the names we can mention: Jacksepticeye, Myth and Shroud join Rust’s servers . Thanks to that, this game quickly climbed to the top of the Twitch table in terms of concurrent viewers and set a new record for the number of players on Steam.

According to Rust’s development team from Facepunch, the renewed interest in the survival title has helped Rust set another major concurrent player record with over 200,000 players on Steam. It’s almost double the previous record of 125,000 concurrent players, set last year. This is an impressive achievement for a game that was released in 2013. Popular streamers have brought their dedicated viewers with them, and they are willing to join the live stream of the Rust experience instead of just watching it on streaming platforms.

It’s not clear why some popular streamers decided to join Rust at this particular time, but the whole situation seems a bit dubious. Many people believe that the developer Facepunch “bribes” famous streamers to let them play his game, so that the incredible viewership on Twitch and huge revenue can both show new interest in the game. Rust, and made the game sell well on the new generation of consoles PS5 and Xbox Series X. Such a subtle and natural advertising campaign could act as an effective tool to attract console players who are currently playing. expect Rust to launch on the platform.

It is known that Rust is a survival game released in 2013 through Early Access on Steam. In the game, the main goal of the player is to try to survive in the harsh natural conditions and save life from dangerous animals such as wolves and bears, but the big threat is actually the main threat. other player division. For a chance to hunt and destroy potential enemies, you can join hands with others to form powerful guilds and launch a massive attack together, stealing food, weapons and other useful gadgets from another group.