Afraid of deviating young people, China tightens the management of the image of “shy” male characters in the game

If studios want to easily pass the censorship department, they will definitely have to avoid the genderless design of male characters in the game.

According to an article in the South China Morning Post a little while ago, the Chinese government has tightened the licensing of new games to curb the addiction of young people to games. The reason given is very simple, because the number of newly licensed games is too much, so less licensing to curb this phenomenon. However, such things in the country of billions of people are probably not strange, like the common thing. The more telling thing is behind that.

According to the same article, the tightening of new game licensing took place at least a month ago, after a meeting between Chinese officials and representatives of Tencent and NetEase (an internet technology company). The purpose of that meeting is to tighten management to avoid misleading content, typically gay love. So of course, male characters with a “not very masculine” image will have a bit of trouble. And game makers, if they want to easily pass the censorship bureau, they will definitely have to avoid the genderless styling of male characters.

Taric international version

This is the first time that the “lack of masculinity” image of the male character in the game has been whistled by the Chinese government, but it has been applied implicitly for a long time. The difference between the 2 characters of Taric between the 2 international and Chinese versions is a typical example.

You should also note that this is just part of a recent campaign to “rectify” China’s game industry. The most notable is the move to only allow teenagers under 18 to play the game for 3 hours a week and only play on weekends or Tet holidays.

Taric Chinese domestic version

– According to an article in the South China Morning Post not long ago, the Chinese government has tightened the licensing of new games to curb the addiction of young people to games.

– The reason given is very simple, because the number of newly licensed games is too much to make young people addicted to games, so less licensing for it to reduce addiction.

– The tightening of new game licensing took place at least a month ago, after a meeting between Chinese officials and representatives of Tencent and NetEase.

– The purpose of that meeting is to tighten management to avoid misleading content, typically gay love. So of course, male characters with a “not very masculine” image will have a bit of trouble.

Source PC Gamer compiled GVN360

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