Advantages and disadvantages of Facebook Ads

It can be understood that Facebook ads (Facebook Ads) are ads that you pay Facebook to display your content on user feeds. Refer to the following article of Taimienphi.vn to learn more about some advantages and disadvantages of Facebook Ads.

If before, businesses could survive without online advertising, now things have changed. Nowadays users tend to find everything they need on the Internet. For businesses that do not change, grasp trends, take advantage of online advertising, it is difficult to survive.

Advantages and disadvantages of Facebook Ads

In recent years, the social network Facebook has become more and more popular and dominant. For businesses, both large and small, Facebook is seen as the most useful advertising platform. To learn about the advantages and disadvantages of Facebook Merketing Ads, readers should refer to the following article of Taimienphi.vn.

I, Advantages of Facebook Ads

1. Facebook Lookalike Audiences

Facebook Lookalike Audiences helps you collate lists in your Email List. Use the subscribers model to build targeted ads. You can then send these ads to people who have purchased from your competitors, using their own lists available on the platform.

2. Microtargeting

With the ability of Microtargeting to “turn” Facebook ads into one of the effective and easy-to-use advertising tools. You can target locating the smallest locations like country, state, city, village, shopping mall, … . This helps to reach the target audience better, spend ogus tgaaos gibw and increase ROI.

3. Facebook Re-Targeting

By placing the code provided by Facebook on your website, you can retarget previous visitors on your page. This feature can be used to target people who visit certain parts of your website.

4. Multiple Facebook ad units

Among the major ad networks, Facebook has the widest variety of ad units, including Newsfeed ads, Carousel ads, Canvas ads, video ads, Instagram ads, event ads, ads. Facebook Lead ads and placement-targeted ads. You have many options to choose from, to suit your advertising strategy.

5. Facebook is the largest social networking platform today

Facebook currently has more than 1 billion users, this number is expected to continue to increase, statistics show that more than 70% of Internet users surf Facebook mainly. Twitter only accounts for about half of Facebook’s user base, which means Facebook delivers and exposes the content you share to a wide variety of users, with extended reach.

6. Improve Page Likes

In order for users to trust their brand, some businesses spend money to buy fake likes and followers on Facebook and other social networking platforms. By advertising on Facebook helps to improve the number of likes on your page as well as attract users’ interest in the services your business offers.

7. Trusted advertising platform

Facebook is constantly improving its advertising features. The platform uses trusted algorithms and methods to approve and run the ads submitted.

8. No need for another website

You may not know, Facebook allows users to set up a store right on the platform. This means you can sell directly to your customers right on the affiliate website. Technically understandable you don’t need your own website. However, Facebook can “disappear” at any time, so it’s best to build your own website.

9. Your content is widely shared

If the content that you share on Facebook is interesting and useful content, users will share this content right on their profile. This makes it possible for you to advertise your brand at no extra cost.

II, Disadvantages of Facebook Ads

1. The number of people who saw the post decreased

Unless you pay for Facebook ads, no one will see your content.

2. Stats are misreported

For years Facebook has been criticized for reporting inaccurate statistics. There are many reports regarding Facebook “inflating” the statistics. A few of the commonly misreported metrics include:

– Wrong report of video playback data.

– News articles data.

– Number of app referrals.

3. Ads lose money

Reaching your content with your targeted audience requires a budget. The larger the budget for Facebook ads, the greater the opportunity to reach the audience.

4. Only logged in users can see ads

Only people who are logged into their Facebook account can see your ads. Unlike ads on AdWords, your ads are shown to all users on the Internet, with Facebook ads everything is visible only after the login step.

5. Facebook is no longer the top choice

Despite having the largest number of users compared to other social networking platforms, Facebook is no longer the first choice of users when other social networks such as Snapchat and Instagram are gradually attracting users with new social networks. unique features”.

Here are some other downsides and limitations of Facebook ads:

– Facebook is a social network, not a business network.

– Conversion rate may be low.

– Appears many fake ads.

Above are some advantages and disadvantages of Facebook Ads. In addition, readers can refer to some other articles already on Taimienphi.vn to learn more Types of ads on Facebook? How to be effective?

https://thuthuat.taimienphi.vn/uu-diem-va-nhuoc-diem-cua-quang-cao-facebook-48711n.aspx
If you have any questions or questions that need to be answered, readers can leave their comments in the comment section below the article.