The gaming industry is on the rise with tons of new games being released every month. Making their products stand out is really a difficult task and that is why many developers do not hesitate to apply strange, even crazy advertising ideas to attract customers. attention of gamer.
God of War and the live goat sacrifice
At present, God of War has become one of the leading franchises associated with PlayStation, but before it was known to many people, Sony also had to use all sorts of tricks, typically the live goat sacrifice. to promote God of War 2. Specifically, the company had the idea to organize a party with the theme of “Greek Mythology” similar to the game. It sounds pretty interesting, but the trouble here is that Sony has displayed a beheaded goat in the center of the party to show the “bloody” nature of the game. This is of course strongly condemned by many people, especially animal advocates. After that, Sony was forced to apologize for its “foolish” PR idea.
Resident Evil 6 and butcher shop with human body parts
After the unsuccessful launch of Resident Evil 5, Capcom tried to regain the trust of fans with Resident Evil 6. However, this sequel came with an advertising campaign that could not have been worse. . In addition to a series of bloody murder scenes staged outside of media companies, Capcom also invested heavily in opening a butcher shop designed with the shape of human body parts. Obviously, this initiative is quite “disgusting” and leads to more criticism than support. Finally, this store was quickly shut down by Capcom after only a short time of operation.
Burnout 2 – “Encouraging” gamers to violate traffic laws
Once known as one of the best racing game series, Burnout has lost its luster at the present time. During its heyday, the developer Acclaim Entertainment was also known for its crazy commercials. To hype the release of Burnout 2: Point of Impact, the company even accepted speeding fines for “racers” who went to the Gamestop store to buy the fastest disc. The idea was quickly rejected by everyone and of course did not achieve the expected effect.
Skyrim and the game that challenges fans to give birth on the game’s release date
Fans are probably not too familiar with Bethesda’s somewhat short-sighted promotional campaigns, such as the 2011 launch of Skyrim, one of the most influential games of all time. To create something more groundbreaking, Bethesda came up with a rather weird idea: challenge fans to give birth on the game’s release date 11/11/2011 and name the baby Dovahkiin. If they do this, they will receive all of the company’s current and future titles for free. What’s even more ridiculous is that there were a few people who really worked to complete this task.
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– Emergenceingames.com