This is the reason PS5 has not announced the price?

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During the announcement of Q3 2019 earnings of Sony On the morning of February 4, the company representative was asked to update the latest information of PlayStation 5specifically about how Sony intends to transition the game system from PS4 to the new generation system.

In addition, Sony was also asked to identify the factors that determine the price of the device PS5 as well as the ability to control those factors.
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Sony chief financial officer Hiroki Totoki said: “First of all, we will definitely have absolute control. cost labor and personnel costs. As much as we can prepare, we will complete the production and sales with the right number.”

Totoki went on to share that factors beyond Sony’s control include the compete With other platforms, this makes it impossible for them to disclose prices and future plans at this time, because of the possibility of change later.
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The director also explained that “We are competing with competitors at the moment, so it is difficult to give pricing information. Depending on the price of the product, we need to determine the type of product. promotion is deployed as well as how much we are willing to pay. So it’s a matter of balancing cost and cost.”​