Epic gave away 750 million games for free in 2020, becoming the largest game franchise in the world

Nearly 750 million free titles were claimed on the Epic Games Store throughout 2020.

Not all PC gamers are fans of the Epic Games Store, but love or hate the platform, there’s no denying that Epic Games Store’s regular free giveaways are pretty awesome. It seems quite a few others agree with that view as according to recent research, nearly 750 million free titles were claimed on the Epic Games Store throughout 2020.

Specifically, according to the latest statistics, Epic Games Store has more than 160 million customers in 2020, up from 108 million the previous year, but spending remains unchanged. Gamers are reported to have spent $700 million in 2020, $265 million of which was spent on third-party titles. In 2019, gamers spent $680 million. 90% of sales came from Epic Games Store limited-time exclusives. Despite adding 52 million new customers last year, overall spending increased by only $20 million.

However, the amount of money that gamers spend to buy games on the Epic Games Store platform is nothing compared to the money that the platform spends to win gamers. These numbers partly reflect Epic Games Store’s strategy in 2020. The platform gave away 103 free games in the past year with a total value of 2,407 USD per gamer. In which, up to 750 million gamers requested to receive free games on the Epic Games Store.

Epic also reported that their number of daily active users increased to 31.3 million, up 192% from 2019. Additionally, the platform’s peak concurrent player count increased to 13 million in 2020, nearly double its peak of 7 million in 2019. The platform still struggles with competition from Steam, which has 25 million concurrent gamers following the release of Cyberpunk 2077, the biggest launch title all time based on digital sales and digital units sold.

By comparison, in 2020, Steam has 120 million monthly active players, with 62.6 million daily active players. Game sales also increased 21.4 percent year-over-year, with total hours played on Steam up 50.7%. This year, Valve plans to officially launch Steam China, while “reducing the rough edges” to make it easier to purchase, install, and play games on the platform.

According to research conducted by the British publication BusinessFinancing.co.uk, Epic Games – the father of Fortnite, has been considered the world’s most popular game franchise in the vast majority of countries across the globe. The development of Epic Games in its 30 years of existence is increasingly strengthening its position. Specifically, out of about 190 countries, Epic Games is the dominant game development brand in 141 countries, achieving 4,716,375 searches. BusinessFinancing. shows Nintendo in second place, dominating 24 countries with a total of 3,120,010 global searches. Popular mobile game developer Gameloft is in third place. Meanwhile, Atari and Activision came in at third and fourth, respectively.