Chinese is the most popular language on Steam

According to the December statistics of Steam Hardware and Software Survey then 37% of users on Steam let the language be Chinese. This system will monthly statistics from 90 million Steam users data from what CPU they are using to how much free hard drive in their machine. It also lists the languages ​​that users use on Steam, and until now, English is the overwhelming choice with 30-40% of users.

This changed completely in December when the number of Chinese-speaking users increased significantly. The Chinese language accounts for 37.8% of users on Steam, up 14.4% from the previous month. Meanwhile, the number of users using the English language only accounts for 30.4%.

For nearly 4 years, the Chinese user market on Steam has not been too prominent. However, with the introduction of one of the most played games in China, PlayerUnknown’s Battlegrounds, the number of Steam users increased significantly. According to statistics in 2018, PUBG has sold more than 50 million copies globally, and according to Steam Spy, 50% of them come from China.

Not only that, games from China are in the top sellers on Steam. Last year we had standout titles like Chinese Parents and Scroll of Taiwu, both of which were huge hits, selling over 1 million copies despite not having English language support. The most recent was the launch of the RPG Sands of Salzaar, which sold over 50,000 copies in less than a week of its launch.