What is Marketing on Pinterest? How effective?

If you are just starting out and want to market and advertise your business on the Internet, the ideal solution is to market your business on Pinterest.

In the article below, Taimienphi.vn will introduce to you Marketing on Pinterest what? How effective?

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1. Prerequisites

Assuming your good communication skills, creative ability to design graphic, typography and images. In addition, if you regularly use other social networks, it is also a plus, a factor that helps you succeed.

2. What is Digital Marketing?

The term Digital Marketing is used in target marketing, the marketing measurement and interactive marketing of products or services that use digital technology to reach people. view, convert them into customers and retain them.

How is digital marketing different from traditional marketing?

Traditional marketing involves businesses advertising their products or services in print media, radio and television advertising, business cards, etc., not advertising. on social networks. Traditional marketing policies limit the reach of customers and the scope to drive their buying behaviour.

Digital marketing (digital marketing) targets reach for a business through various online channels.

Here is a table comparing the differences between digital marketing and traditional marketing:

Traditional Marketing Digital Marketing

In traditional marketing, businesses will introduce their products or services to a group of users. In digital marketing, customers can ask questions or make recommendations about business products and services.

The main means of communication is through phone calls, letters and emails. The main means of communication is through social networking sites, online chat and email.

It takes a long time to design, prepare, and launch. Build online campaigns and make changes quickly with the help of digital tools.

Made for a specific audience throughout the campaign from generating ideas to selling products or services. The content is available, used to reach specific audiences using search engines.

This is common sense marketing, suitable for reaching local customers. The best method to reach global customers.

It is difficult to measure the effectiveness of a campaign. It’s easier to measure the effectiveness of a campaign.

3. Social Media Marketing

Social Media Marketing (roughly translated as social media marketing) is a way to generate website traffic or attract viewers and customers through social networking sites like Facebook, Pinterest, LinkedIn, Twitter, . … Social Media Marketing is a subset of digital marketing.

All social networking sites support content sharing, but not necessarily used for digital marketing. Facebook emphasizes sharing personal content, Twitter emphasizes tweeting short content about user opinions or reactions, Pinterest promotes marketing ideas for online businesses and marketers.

4. Principles of Social Media Marketing

Social networks are growing and becoming the most popular platform on the Internet today. This is a place for people to share their content with friends, relatives and other audiences.

The popularity of social media inspires business minds with the idea of ​​building small online businesses. Any person can open a store on Amazon, eBay, or any other custom platform like Shopify or Etsy. But the biggest challenge and difficulty is still finding customers.

There are many ways to find customers, such as through search results on Google, Bing or other search engines. However, for a new business with many competitors, it takes a long time to get high rankings in search results.

Social networks are considered “saviors”, a great solution to handle these difficulties and challenges. Basically just share engaging posts and content that is relevant to the audiences you want to target. Then other users reshare your posts, and so on until the reach you set out to achieve. Furthermore, posting advertisements for products, services or ideas on social networks is less competitive.

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The above article Taimienphi.vn has just introduced to you What is Marketing on Pinterest? How effective? In the next articles, Taimienphi.vn will introduce you to the concept Learn Email Marketing What is it as well as details how to build a Marketing strategy on Pinterest.