8 ways to effectively advertise Games and mobile apps to users

Share 8 best methods to advertise games and mobile apps on MXH, Google Play, help readers know how to plan to promote the game brand, mobile application to the market, attracting many people download, install from the user.

With a large number of apps and games constantly appearing on Google Play, building a creative advertising strategy is extremely necessary for your product to become more popular. However, in many cases, despite all your efforts, you can still fail.

Learn effective methods and ways to advertise games and applications on phones

In this article, let’s learn some simple and effective methods of promoting games and mobile apps.

8 ways to effectively advertise Games and mobile apps to users

1. Create impressive logos

Maybe many people will think that this job is not very important, but the game and application icon is what attracts and builds the reputation of the brand and game product.

Before you decide, you might ask yourself how many times have you downloaded an app with an unattractive icon design? Certainly very rarely. Alternatively, you can only use those apps because they are recommended by others with a guarantee of safety.

Well-designed app or game icons make a strong impression on users. They will see how much effort, time and even money you invest in building a perfect product from scratch.

Besides, the icon needs to be suggestive. You can use other people’s smartphones to test how the icon you designed will appear on the device and what associations it leads to.

After feeling curious about the application, many potential customers will dig deeper, try to install, use and even become free advertisers.

If you are not confident in designing your own icons, you can consider choosing from a variety of available solutions, such as hiring a graphic designer, holding a contest to choose the most suitable logo. , … The first is more about ensuring reliability and design quality, but the second will offer more options at a lower cost.

2. Post information about games and applications on Taimienphi.vn

If you want to promote your games and mobile applications, Taimienphi.vn (Effective Soft, App, Game review channel) will be a great suggestion for you.

When approaching a new game or application, users will usually look for videos, reviews from experts, and prominent websites in the same field. For a good game or app, the editor will write instructions and highlight it on the website Taimienphi.vn. This can help your game/app grab the attention of your readers and grow even before they’re released on Google Play.

In addition, Taimienphi.vn also owns a Fanpage system about technology, games, and apps with a large following. Through the feedback and in-depth reviews on Taimienphi.vn, you can also measure the real needs of users, thereby recommending the best adjustments for the product.

You can contact the Admin of Taimienphi.vn at the email address [email protected] to post an introduction and review about the game/app here.

3. Post game or app information on Reddit

If you want to promote your games and mobile apps, you should consider posting on Reddit, specifically geared towards Android users.

– Click download Reddit for phone Here

However, keep in mind that Reddit also has their own rules, so before you post any content, be careful not to break it. There are always indirect but more relevant options.

For example, you can show off your latest project from time to time by posting a preview. This can help you get attention for your product, helping your game or app grow even before they’re officially released on Google Play. In addition, this also allows you to assess the real needs of the user.

If your posts and previews are consistently gaining traction, consider releasing the app or game’s beta. This can now be done via Google Play, but there is always the option to provide a copy of the APK on Reddit.

Sharing games and applications on Reddit is an effective way to advertise games, applied by many people.

4. Using Facebook communication channel

After posting on Reddit, you should also consider the method of spreading information, promoting games and applications on Facebook. You can create a page and ask your friends/relatives to share or invite their acquaintances to join. This really helps increase the number of potential users when the product is officially launched.

Of course, you need to determine in advance that your application or game will receive both praise and criticism.

More than just posting and sharing, Facebook is also an effective ad-supported platform. If you think that a random selection of ads on a few websites might be a more economical solution, then think of Facebook as really a giant social network that has all kinds of demographic data.

Simply put, with Facebook’s mobile app and game promotion method, you won’t need to determine which website is right for your target audience. They’ll help you reach out based on a calculation of location, age, industry, and even relationship status. In addition, the preferences and consumption habits of the target audience are also clearly analyzed.

Facebook’s Lookalike Audiences feature is designed to help automatically find audiences that are similar to those who follow your page.

5. Submit products to app stores other than Google Play

While Google Play is the largest app marketplace for Android devices, it’s not the only option you have.

For example, Amazon is also a favorite place for app developers. Many people who own Amazon devices regularly shop through the e-commerce company’s website, meaning that, in many respects, Amazon can be a better performing app store than Google Play.

However, the interface on Amazon is quite cluttered and can make it difficult for users to find the app/game they want. Typically, Amazon app or game recommendations are made based on previous purchases.

– Click to download, install and use the shopping app Amazon Shopping here

The process of releasing a game or mobile app is relatively simple, mostly requiring the completion of a pre-submitted checklist. In addition, you need to review the content policy and prepare the images intended to be used on the software’s own site. In addition, there may be application testing involved (which you will have to prepare for in advance), as well as choosing the right security profile.

Learn effective channels and methods to promote games and applications on phones.

6. Benefit from the discount

Product discounts are not always a good solution, but sometimes it is a good way to promote your phone games and apps.

Even well-known developers and publishers sometimes choose to cut the price of their latest products. They hope to get a lot of purchases and also have a high ranking on the leaderboard, then continue to drive sales and monetize the app/game.

Creating a sale on Google Play is as simple as setting the sale price on the start and end dates. You don’t need to worry about regional or country rates because Google will automatically calculate the exact amount. Alternatively, you can create regional discount offers (if desired).

The price drop may help you get more app/game downloads, but it won’t do your business or get you to the top of the leaderboard.

7. Start Premium Package

Providing a “freemium” version is a technique to promote effective game and application brands, used by many organizations and individuals. As you can see, a lot of developers choose to offer “freemium” – a pricing strategy in which the product is free but requires users to pay for some features – for their app or game.

Even if you just released a premium plan, you can continue with the freemium version. It can help increase profits (via IAPs), as well as generate more buzz by increasing downloads.

However, offering a freemium version isn’t just a way to gain reputation, you still have to make sure it’s a high-quality product that’s user-friendly and makes them willing to pay for features. of the deluxe version.

Besides, the failure in efforts to balance the values ​​can cause the product to receive many negative reviews, affecting your marketing efforts. The trick here is not to hide the essential features of the app, but to make the extra functionality and support worth the investment for the premium plan. For example, if you develop games, premium packages can give players faster XP gain.

8. Seek support from vloggers

Nowadays, most people don’t download apps on Google Play just because they accidentally see them. They are concerned about security risks or wasting time on products that are not useful. In this case, what do they have to do to make the right choice?

Usually, users will go to Youtube and look for video reviews, reviews, especially footage directly from games or applications.

If your product gets a lot of good feedback from Android users, it will be an opportunity to get interested vloggers and detailed reviews. However, the question here is why should you sit and wait for the opportunity to come?

Obviously, you can ask them to rate your app/game by offering them a free copy of the product. Vloggers often have many or many subscribers. Using Vlogger is an effective game advertising method that you can use to reach more of your readers and users.

9. Consider other solutions

In fact, there is no one-size-fits-all marketing strategy for all people and scenarios. So, you shouldn’t just stop at trying all of the above methods to better promote your game or mobile app, think of more creative, more effective ways.
Above, Taimienphi.vn has introduced to you 8 effective methods of advertising games and mobile applications. Once you follow these game promotion techniques, your game and app brand will become more and more popular and known by many users.

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In addition to the popular channels above, Pinterest is also an effective business channel, promoting products and services that you should use. If you don’t know how to get more followers on Pinterest Anyway, this article of Taimienphi.vn will be very useful to you. The article will share tips and methods to increase followers, interactions, and images from users on Pinterest for your boards.